Sales Development Manager

Position Summary:

Sales Development Manager CRG is seeking an experienced Sales Development Manager to build and optimize our lead

generation engine. You will assess our current capabilities, recommend optimal team structure, and implement scalable processes that consistently feed qualified opportunities to our enterprise sales professionals. This role requires a hands-on leader who can execute tactical improvements to our outbound systems while implementing modern sales technology and creating systematic approaches to prospect identification and multi-channel outreach. The successful candidate will have a proven track record building outbound programs that generate consistent results in complex B2B enterprise sales cycles.

Key Responsibilities:

• Assess current lead generation needs and recommend optimal team structure and hiring plan
• Build, hire, and manage sales development team based on strategic requirements
• Develop and execute multi-channel prospecting strategies (email, phone, LinkedIn, direct mail
• Create lead nurturing programs for prospects who are "not ready yet" using automated sequences
• Mine the CRM for old opportunities and launch initiatives to "recycle" lost deals
• Spearhead account-based plays for high-value prospects with personalized campaigns
• Implement and optimize modern sales development tech stack and ensure high messaging deliverability
• Track, analyze, and report on key metrics while optimizing conversion rates
• Create and refine prospecting playbooks, scripts, and messaging frameworks
• Collaborate with marketing to optimize lead handoff processes and ensure seamless qualification criteria between marketing-generated leads and sales-ready opportunities
• Establish and maintain relationships with key industry contacts, trade associations, and public safety networks to identify partnership and referral opportunities
• regular win/loss analysis and competitive intelligence gathering to refine messaging and identify new market opportunities within existing verticals

Qualifications and Attributes:

• 5-8 years managing SDR teams at scale with demonstrated success building high-performing outbound programs
• Proven track record of quota attainment, team development, and scaling lead generation operations
• Hands-on expertise with modern sales development tech stack (Apollo, Outreach, Salesloft,HubSpot, ZoomInfo)
• Deep understanding of email deliverability, domain warming, and anti-spam best practices
• Experience with complex B2B enterprise sales cycles, preferably in technology or government markets
• Data-driven approach with ability to analyze metrics and optimize conversion rates at scale
• Exceptional leadership and coaching skills with ability to hire, train, and retain top SDR talent
• Strong track record of implementing systematic processes that drive predictable pipeline generation

Salary:

• $85,000 plus commission
• (Comp range estimates $95,000-115,000/year)