SENIOR CRM CAMPAIGN SPECIALIST (GERMAN-SPEAKING)

•Plan and execute integrated multi-channel campaigns, focusing primarily on owned channels (eService, app, web banners, statement inserts), and selective push channels (in-app notifications, email newsletters), driving measurable commercial impact for the Swiss market.

•Manage internal and external agencies and suppliers, coordinating with all relevant internal stakeholders and interfaces (PM, CMF, Marketing, CorpComm, Legal). You will also work with remote teams abroad, ensuring seamless collaboration despite geographical distances. Strong interpersonal and communication skills are critical to maintain effective interactions with local teams in Switzerland.

•Implement the monthly CRM plan across owned channels, promoting credit card and app products, features, and value-added services (e.g., insurance), ensuring on-time delivery, within budget, and in compliance with CICD and quality standards.

•Drive customer education and conversion initiatives to increase adoption and usage of digital payment solutions and app features.

•Proactively support CRM, CMF, Marketing, and Product Management in cross-functional and international projects to continuously improve the digital customer experience.