Marketing Operations Manager

About Cylinder Health

Founded in 2021 and offered as an employer benefit, Cylinder (formerly Vivante Health) delivers personalized, clinician-backed care to those suffering from digestive issues through its virtual health platform. Cylinder’s tech-forward, human-first program connects members to the right level of support at the right time through an easy interface, bringing the healthcare ecosystem together to align around member needs. Cylinder’s dedicated care teams help members proactively address their gut health from every angle – decreasing costs, reducing absenteeism, and improving their quality of life, at scale. Cylinder’s vision is to create a world where people receive convenient, personalized, and affordable access to the quality digestive healthcare they need to improve their overall health.

Position Summary

We’re seeking a Marketing Operations & Lifecycle Manager to drive member acquisition, engagement, and retention through data-informed, multi-channel marketing. This role blends strategy and execution—owning lifecycle campaign development while optimizing the systems, data, and processes that power them. You’ll play a critical role in shaping how and when members engage with Cylinder, ensuring they receive timely, personalized communications that guide them to the right care and ultimately improve their health outcomes.

Responsibilities Include:

Marketing Operations

• Own architecture, integration, and ongoing optimization of email automation tool (Iterable), serving as the internal expert and primary vendor lead

• Identify and implement automation opportunities to increase efficiency and scale

• Partner with Data and Product to ensure data accuracy and integrations, audience integrity, and reliable event tracking

• Document workflows and best practices for campaign setup, naming conventions, data hygiene, and reporting consistency.

• Monitor channel performance and deliverability, adjusting strategies as needed

Lifecycle Strategy & Execution

• Execute lifecycle marketing across email, SMS, push, and other digital channels using Iterable

• Design and optimize end-to-end member journeys (onboarding, engagement, retention, winback)

• Analyze campaign results to generate insights and drive continuous improvement

You'll be a good fit here if you are:

• Passionate about improving gut health

• Exceptional attention to detail

• Self-motivated problem solver

• Someone who thrives in a fast-paced, remote-first environment

• Comfortable with fluid job responsibilities

Required Qualifications:

• 5+ years of work experience with 3+ years of direct marketing operations experience

• At least one year of experience working at a start up

• Advanced expertise in Iterable, or similar tool, including the ability to develop complex customer journeys from scratch and create data-driven audience segments to optimize member engagement

• Strong data analysis and optimization capabilities

• Self-directed, highly organized, and ability to prioritize

Cylinder is an equal opportunity employer. We believe safe spaces where everyone can be their authentic selves is the key to a successful team so we welcome and embrace all identities, cultures, and backgrounds.