Senior User Acquisition Manager (Paid Search)
Job Overview
Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.
Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.
We are looking for a high-autonomy Senior UA powerhouse to join our Paid Search Squad, dominating the Google Ads ecosystem to grow Simple's business.
Your playground: massive budgets, challenging ROAS targets, and the freedom to break things to find what works. You will own the end-to-end performance of Google inventory - crucially - pioneer our expansion into visual placements both for static and video. We need a Senior who loves to play with a complex game of creative testing, audience signals, and scaling without destroying ROAS.
If you are a seasoned UAM and If you have a proven track record of scaling other ad platforms (Meta, TikTok, etc.) and your Google Ads experience is slightly lighter - we should still talk.
What You’ll Do:
Strategic Scaling of Paid UA: Develop, execute and master your strategy to hit KPIs in current and new business branches. You are building and owning a scalable UA engine across Google, and beyond.
Extreme Ownership & Prioritization: You own the goals, not the tasks. We provide the resources and the "Why"; you define the "How". Something blocks you? All the manager’s thoughts will be about how to solve it. No hand-holding, no micro-management - just results.
Lead Creative Testing Frameworks: You will build and manage predictable, scalable frameworks testing of thousands of creatives. You know how to find a winner, why it won, and how to replicate that success at scale.
Aggressive Budget & ROAS Management: You are responsible for the dynamic allocation of budgets to maximize ROAS. You decide where the next dollar goes.
Creative & MarTech & Growth Collaboration: You guide the creative team's focus, forecast asset delivery, write iron-clad technical requirements for the MarTech team and collaborate with the Growth team. All departments are deeply in the UA context to make UA team's work easier and more efficient.
Data Deep-Dives & Growth Execution: You live in the metrics. You dig into LTV, monetization, and web funnels if you feel something is wrong on the UA end. If a number changes, you’re the first to ask "Why?"
Analytics Mastery (SQL & Dashboards): You are data-literate. Whether it’s vibe coding of SQL query to get a specific slice of data or building your own dashboards.
What We’re Looking For:
Proven track record of managing huge monthly budgets (starting from $300k/mo). You love big numbers and know how to make them work harder.
Deep experience with web funnels. You understand the nuances of tracking, attribution, and conversion optimization
Google Ads Mastery (or Platform Agility): You are a pro in Google Ads who knows the tech stack inside out. Still remembering other great experiences from other ad platforms is valuable.
Significant experience in the US market, plus a proven ability to diversify and scale in Non-US regions. You know that what works in New York won't necessarily work in Tokyo or Berlin.
Proficiency in GA, Amplitude, and AppsFlyer or analogs
Data Hunger: You are comfortable diving into Looker or Superset (or similar BI platforms). We have an absolutely great Analytics team - do you need a complex slice of data or reporting automation? Guys here for you.
You thrive in ambiguity. When the roadmap changes or a new problem arises with no clear solution, you don't freeze - you build the solution.
You can "sell" your ideas to cross-functional teams (Growth, Creative, MarTech, Analytics) and negotiate priorities with stakeholders who don't report to you.
You aren't a "yes-man." We expect you to challenge your manager. If He’s wrong - tell. If a process is broken, flag it. You give and receive honest, direct feedback to ensure the job gets done.
You care about how UA affects LTV, product retention, and the overall business bottom line. You are a business owner first, a media buyer second.
Perks and Benefits:
Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;
In-office, remote and hybrid work opportunities;
Relocation package (Cyprus) - optional;
The equipment whatever you need to be happy and productive;
21 days annual leave, plus bank holidays (those observed where you live);
A premium SIMPLE subscription;
Flexible hours. We focus on your results, not how long you spend at your desk.