Product Marketing Manager (m/f/d)

This role sits within the Global Marketing Team, which is responsible for brand strategy and product marketing at a global level.

Reporting to the Head of Global Marketing, the Product Marketing Manager works closely with Product, Brand, Data, CRM and Acquisition teams to ensure consistent and impactful communication across all touchpoints.

The mission of the role is to drive strategic coordination and execution of product and content marketing initiatves, translating product narratives into clear, engaging stories that support our marketing and company strategy.
 

What you will do:

• Lead the go-to-market strategy and execution for product, feature, and offer launches across owned, earned, and paid channels

• Craft clear, compelling messaging that translates complex product updates into value for Gen Z users

• Define and evolve feature positioning to drive differentiation and ensure message consistency across channels

• Develop integrated 360° marketing plans that align product vision with brand, acquisition, and CRM strategies

• Analyze campaign performance and competitive landscape to continuously improve messaging and impact

• Collaborate cross-functionally with Product, Brand, Data, and Acquisition teams to bring strategic narratives to life