Senior Manager, Product Rollout (Marketing)

We are seeking a Senior Manager, Product Rollout (Marketing) to serve as the liaison between regional/local marketing stakeholders and our product teams. You will be responsible for consolidating business needs, building structured business cases, and ensuring the smooth execution of go-to-market (GTM) initiatives across multiple functions and geographies.

You will be part of the bigger Product Deployment team handling 17 markets across APAC & EU and will focus on MarTech, product-led growth, in-app conversion funnels and marketing experimentation. In this role, you will take an end-to-end view of marketing & app conversion, supporting the marketing teams operating both internal product tools and external MarTech platforms to drive growth and greater marketing efficiency.

Responsibilties

Discovery & Analysis

• Engage with local business stakeholders and regional teams to gather product feedback, identify customer pain points, and refine feature requests
• Translate marketing opportunities & operational challenges into structured business cases for the product team
• Drive adoption and effective utilization of product tools (including our internal marketing platforms and third-party MarTech systems) within the designated scope

Business Case Development

• Partner with cross-functional stakeholders to build data-driven business cases
• Define clear problem statements, success metrics, and value assessments
• Present proposals to product & business leadership for consideration and prioritization

Go-To-Market Orchestration

• Lead the cross-functional rollout of product initiatives for regional and local teams across operations, finance, legal, PR, and marketing
• Coordinate timelines, resources, and communications to ensure readiness across all teams
• Develop and maintain deployment playbooks, FAQs, and training materials

Stakeholder Management

• Act as the primary point of contact between the product and regional teams
• Maintain alignment across stakeholders through regular updates and checkpoints
• Track and report on rollout performance, adoption, and feedback