Head of Growth & Marketing - Nigeria

If you’re here, it’s because you’re looking for an exciting ride. 

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 23 countries. 

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique? 

🤝 Our culture and strong values. 

💪 Our career development philosophy. 

🤝 Our commitment to being a force for good. 
 

We have a vision: Building the largest marketplace in your city, to give access to anything in minutes. And this is where your ride starts.

YOUR MISSION

We are looking for a data driven and results focused Interim Head of Growth to join the Growth team in Nigeria. This is an interim position for 6 months, with scope to become full-time based on performance. Reporting to the General Manager, you will manage a team of three.

You will own the execution of all growth, marketing and engagement initiatives; and your goal will be to develop and execute the most profitable initiatives to position and promote Glovo.

Role performance will be evaluated based on customer acquisition and engagement KPIs.

THE JOURNEY

Definition and execution of Growth strategies:

• Lead the local marketing strategy, adapting the global playbook to local needs.
• Lead local Marketing execution (offline and online) and manage/optimize Content to deliver on the agreed growth goals.
• Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition).
• Identify and execute local partnerships to build brand awareness in Nigeria.

Analytical & Research responsibilities:

• Apply your expertise in quantitative analysis, and the presentation of data to see beyond the numbers and understand how our users interact with our products, identify growth opportunities, and execute on projects to drive growth and user engagement.
• Work closely with Customer Research team to conduct qualitative analysis (surveys, focus groups, etc) to understand user base and gather feedback.
• Track market dynamics and gather industry intelligence.

Budget management and metric monitoring:

• Manage the country marketing budget.
• Track and monitor key Growth metrics providing the appropriate visibility to all stakeholders (General Manager - Nigeria, Regional Marketing Director - Africa, and HQ).

Project & Stakeholder Management Responsibilities:

• Work cross functionally with HQ Growth teams and supervise activities across all marketing channels.
• Lead the execution of cross functional growth initiatives (e.g. product launches, roll out of new features, etc) by working closely with Local teams (Commercial, Content, Partner Operations, Operations, etc) and HQ teams (Product, Pricing, CRM, Performance Marketing, Brand & Comms).
• Define and analyze metrics that inform the success of the activities carried out.
• Compile and present reports on marketing initiatives/campaign performance through collaboration with the analytics department and other HQ/local teams.
• Communicate details, updates and implementations across all stakeholders and teams with extreme attention to detail.
• Establish meaningful business relationships on behalf of the business (Top partners, Media agency, Media outlets, Social Media agency, etc).