Creative Copywriter

A Creative Copywriter is responsible for writing persuasive marketing content and promotional materials that build brand perception or motivate people to take some form of action, such as making a purchase, clicking on a link, or engaging them.

Key Accountability Areas

Branding & Communication

• Perform ad hoc research to develop and produce a new web based and print content.
• Function as moderator and administrator for onsite asynchronous message boards and blogs.
• Add creative and strategic ideas for online marketing. 
• Develop content to demonstrate the organization’s impact on the industry.
• Draft and edit assigned editorials, talking points, and press releases.
• Create and post timely content on the organization’s website.
• Function as the organization’s lead social networker and manage social media presence.
• Utilize industry and organizational knowledge to develop ideas and content.
• Maintain the clips process and determine efficiency and effectiveness methods.
• Develop compelling content for various languages, markets, platforms, and learners.
• Gain an understanding of in-house content creation tools and quality standards.
• Utilize graphics editing and media creation programs to develop prototypes and storyboards.
• Change to new content requirements, digital tools, and collaborators.

Governance and Resilience

• Follow all relevant policies, procedures, and processes in order for the daily work to be carried out in a controlled and consistent manner
• Contribute to the identification of opportunities for continuous improvement of processes, practices, work processes, cost effectiveness, and productivity enhancement
• Promote to other employees within the organization the implementation and adherence to policies, procedures, processes, and instructions

Daily Operations

• Follow daily operations relating to the job to ensure work continuity
• Contribute to preparing timely and accurate reports that concern the line of work to meet the requirements, objectives, and standards 
• Ensure the satisfaction of both internal and external customers by addressing their needs in a courteous and timely manner