PRODUCT MANAGER (M/F/X)
Job Overview
You can expect a globally successful premium brand, innovative products, and exciting projects with forward-looking marketing activities in this role. You will have the opportunity to shape the product category for which you are responsible actively with a lot of initiative, creativity, and communication skills.
Job Responsibilities:
End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
Development of local product strategy for the owned category and steering the sales department based on the strategy;
Owner of the NPI Process (from product idea, evaluation of potential to market launch, keeping data alive through JIRA);
Market analyses based on external and internal sources (monthly deep dives, sharing with departments involved);
Track and analyze the category/product performance (market/ competitor/ sell-in/sell-out/distribution dynamics) and recommend actions;
Define the initial pricing & price positioning over a lifetime, taking into account the category. margin;
Design the channelizing based on global guidelines and local market requirements, and develop line-ups;
Set the Initial FC, challenging bottom-up FC to come to the Requested FC (planning of main categories as monthly marketing forecast);
Stirring product-related activities (ratings & reviews/product testings…) and implementation of results into datasheets / sharing with stakeholders;
First contact for product-related topics/questions;
Management of upload of product data on delonghi-media and distribution of product data to functions/departments;
Management of product-related translations (eShop, Power Images, A+ Content);
Responsible for the sales support material (e.g., product presentation, datasheets) of the owned product group;
Briefing on adaptations of products catalog;
Owner of JF meetings with sales teams and SC.