Job Overview
- Continuous monitoring of digital performance, assessing key metrics and KPIs across paid media channels (SEM, social media ads, video and display) to gauge the effectiveness of each campaign;
- Working closely with internal teams to translate business objectives into robust digital strategies, defining audience segmentation, conversion goals and channel mix;
- Making ongoing adjustments based on real-time data and accumulated insights, with a view to maximising the ROI and operational efficiency of campaigns;
- Management and control of the digital marketing budget, ensuring the intelligent and agile allocation of resources across different channels and market opportunities;
- Preparation of regular performance reports, translating complex data into actionable insights and strategic recommendations for key stakeholders.
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