Paid Media Strategist

*Applicants must be US-based

We’re looking for a B2B paid media strategist with experience in the SaaS and Tech verticals. Your job will be to help lead and execute integrated marketing campaigns alongside specialists in creative, reporting/attribution, and development.

At Digital Reach, our focus is on B2B digital marketing, data attribution, tracking our clients’ customers’ actions through the funnel, and providing clarity into KPIs and ROI. In-depth tracking and complete transparency are hallmarks of our digital marketing services, helping our clients track KPIs in real-time and transforming digital marketing into a reliable revenue center. We’ll help our clients with tracking revenue, simplifying and demystifying the digital marketing experience, and presenting it in terms of clear dollars-and-cents ROI.

Requirements

• Development, execution, and communication of full funnel paid media strategies in SEM, social, display, programmatic, video, and native advertising
• Managing and making strategic recommendations for $500k–$1M+ quarterly paid media budgets
• Executing advanced technical skills within paid media platforms
• Collaboration with design and web dev teams to assist clients with digital marketing collateral
• Audience research, management, exploration, and testing within digital platforms
• Analyze and report on paid media campaign data and performance
• Present paid media plans, performance data, and project updates (internal and external)
• This role is client-facing, requiring clear communication, success reporting, and expectation management

Your Team

You’ll be working with Taylor Bridges, Sr. Director of Pipeline Generation, the greater Pipeline Generation team, and will also collaborate with Creative/Design, Web Development, and Reporting/Attribution teams.

Expectations for this position

• Self-driven: Remote work requires excellent time management, adaptability, and accountability
• Open communication: Ability to manage clients, strategic recommendations, and challenging conversations
• Empathy: Understand client problems and provide B2B digital marketing solutions
• Detail-oriented: Establish clear action plans and provide concise, transparent reporting

Who You Are

• Able to balance both the big picture and details of a project
• Excellent time management, written & verbal communication, and organization skills
• Strong communicator and collaborator internally and externally
• Independent worker, open to feedback and constructive criticism
• Creative thinker, willing to test new ideas
• Comfortable working remotely (tools: Gmail, Asana, Slack, Harvest, Zoom)

Your Experience

• 5+ years of paid media experience with B2B SaaS companies, with ability to speak to full funnel strategies
• Experience managing large accounts and budgets
• Google Ads and LinkedIn expertise
• Strong collaboration and communication skills
• Microsoft Advertising and DSPs (preferred)
• Facebook, Instagram, and Twitter (preferred)
• Familiarity with tools like SEMRush, Ahrefs, ScreamingFrog, SERanking, and ClearScope (preferred)

Bonus

• Strong collaboration and communication skills
• Remote work experience
• Experience with Harvest and Asana

Benefits

• Healthy work-life balance with a standard 40-hour work week and no weekend work encouraged
• Unlimited PTO, maternity/paternity leave, health benefits, 401k + matching, and workstation reimbursement policy
• Salary: $80k–$105k (depending on experience)
• Friendly remote culture and in-person meetups
• Weekly department meetings to address progress and challenges
• No micromanaging with autonomy and trust at the core of our remote success

Digital Reach is committed to diversity in its workforce. We are an equal employment opportunity employer and consider qualified applicants without regard to gender, sexual orientation, gender identity, race, veteran, or disability status.