Business Analyst – Marketing (M.F)

Digital Virgo is looking for a Business Analyst – Marketing to contribute to the company’s growth by transforming data into strategic insights and business performance improvements. 

As a key member of our digital ecosystem, you will collaborate with Marketing, Acquisition, and MarTech teams to analyse performance, identify optimization levers, and support data-driven decision-making across multiple digital projects. 
 

Main Responsibilities :

• Conduct analyses on digital marketing challenges such as user profiling, acquisition, and conversion funnel optimization. 
• Identify performance improvement opportunities and translate insights into actionable recommendations. 
• Monitor and evaluate campaign performance through segmentation, conversion funnel analysis, and acquisition channel assessment. 
• Track and report business KPIs daily. 
• Follow project progress closely with technical, MarTech, and acquisition teams to ensure proper execution. 
• Translate business needs into efficient and automated technical solutions. 
• Model and ensure data reliability using AWS, Snowflake, and dbt Cloud. 
• Design and maintain impactful dashboards in Tableau and Looker to deliver an optimal user experience and actionable insights.