Performance & App Monetization Manager

Role Overview

We are looking for a Performance & App Monetization Manager to drive the in-app revenue growth of our digital content services. Positioned at the crossroads of Business, Product and User Acquisition, this role encompasses the monetization performance end-to-end.

Your mission is to maximize revenue performance by providing the Product team with data-driven insights to refine app configurations. You will be the expert on balancing user experience with profitability, ensuring our freemium models and monetization mechanics are best-in-class.

Key Responsibilities

1. Monetization & Product Input

• Optimize the apps "economic engine."

• Define and fine-tune Freemium settings (paywall placement, feature gating, trial periods) to maximize conversion.

• Translate revenue objectives into clear product recommendations and experiments.

• Conduct continuous benchmarking of competitor practices and industry trends to ensure our monetization UX remains a competitive advantage.

2. Full-Funnel Revenue Performance

• Drive revenue across three core pillars: Subscriptions, In-App Purchases (IAP), and Advertising.

• Collaborate with UA teams to provide "end-to-end" performance analysis, ensuring that acquisition spend is aligned with high-LTV users.

• Run rigorous A/B testing schedules on pricing strategy, localized offers, and promotional seasonalities.

3. Store Management & Partnerships

• Serve as the primary commercial lead for Apple (App Store) and Google (Play Store).

• Monitor store evolutions to leverage new monetization features (e.g., custom product pages, win-back offers).

4. Performance Monitoring & Visibility

• Design and manage performance dashboards tracking metrics such as ARPU, LTV/CAC ratios, and Churn.

• Communicate performance audits and strategic pivots to senior leadership.