Content Creator & Social Media Specialist

Key Responsibilities

• Social Media Ownership & Campaign Management 
• Manage day-to-day social media marketing activities across all relevant platforms 
• Plan, execute, and optimize social media campaigns 
• Develop and maintain a structured content calendar 
• Ensure consistent tone, quality, and brand alignment across platforms 
• Monitor engagement and community interactions 


Content Creation & Production 
• Create high-quality static, graphic, and short-form video content 
• Shoot and edit video content for TikTok, Instagram Reels, and other short-form formats 
• Produce and edit content using Adobe Premiere or equivalent software 
• Utilize photography and videography skills for social content Design social graphics using Adobe Photoshop, Illustrator, Lightroom, or equivalent tools 
• Design branded physical memorabilia when required 


Employer Branding & Life at Dijital 
• Develop storytelling content around Life at Dijital, workplace culture, employee wellbeing, and internal initiatives 
• Collaborate with internal teams to capture authentic employee experiences 
• Create recruitment-focused content to attract high-quality talent 


Content Strategy & Optimization 
• Conduct regular social media audits 
• Review and analyze monthly performance metrics 
• Identify high-performing content types and areas for improvement 
• Develop content strategies and monthly plans based on data insights 
• Stay updated on platform trends, algorithms, and best practices 
• Apply surface-level SEO best practices where relevant  


Content Development & Research 
• Create and curate content for digital platforms and social media channels 
• Perform background research to support content accuracy 
• Assist with proofreading and editing content prior to publishing 
• Ensure compliance with copyright laws and platform terms of service (including YouTube) 

Qualifications & Experience

• Experience 
• Minimum 2 years of experience in a similar content or social media role 
• Proven experience managing Meta platforms, TikTok, LinkedIn, YouTube, and others 
• Experience with Adobe Lightroom, Photoshop, and Illustrator 
• Experience editing videos using Adobe Premiere or equivalent software 
• Working knowledge of SEO best practices (Optional) Strong understanding of social media algorithms and content optimization     


Core Competencies & Traits 
• Strong communication skills with clarity and tact 
• Excellent proofreading and editing abilities 
• Ability to translate technical information into audience-friendly content 
• Highly organized with strong project management skills 
• Ability to manage multiple deadlines independently 
• Creative, proactive, and detail-oriented 
• Strong interpersonal skills and enjoys collaborating across teams  


What Success Looks Like 
• Consistent growth in followers and engagement across platforms 
• Strong employer brand visibility that attracts quality candidates 
• High-performing, trend-relevant content aligned with business goals 
• Clear monthly reporting and performance improvement over time