Growth Marketing Lead

About The Role

We are looking for a Growth Marketing Lead to build and scale a high-performance growth engine across paid acquisition, lifecycle, and conversion channels.

This is a hybrid operator and leadership role. You will lead the growth function while remaining hands-on in execution during the early phase, particularly across Paid, CRO, CRM/lifecycle, SEO, and experimentation.

Your mandate is to move the business from channel-based marketing to a structured, data-driven growth system that can scale efficiently.

There are both internal and external resources available to help in the execution of this strategy but a level of hands-on technical ability will be required.

Why This Role Matters

We are at an inflection point.

Today, our growth is driven by a small set of channels and a relatively early-stage marketing system.

This role is responsible for building the infrastructure, processes, and team required to scale efficiently, reduce volatility, and unlock new growth channels over time.

What You'll Own

• Own Growth Strategy and Performance
• • Define and execute the growth roadmap across paid, lifecycle, CRM and CRO channels
  • Own CAC, LTV, conversion rate, and overall marketing efficiency
  • Allocate budgets across channels based on performance and marginal returns
  • Translate business targets into clear growth plans and forecasts

• Build and Operate the Growth Engine
• • Design and run a structured experimentation roadmap across:
  • • Paid acquisition (Meta, Google, emerging channels)
    • Landing pages and funnels (CRO)
    • Lifecycle (email, SMS, retention flows)
    • SEO
  • Implement testing frameworks with clear hypotheses, measurement, and iteration cycles
  • Identify and remove bottlenecks across the funnel
• Hands-On Execution (First 6–9 Months)

• • Own and optimise key parts of the funnel directly:
  • • Landing page testing and CRO
    • CRM/lifecycle flows (email, SMS, retention, winback)
    • SEO growth foundations
  • Work closely with creative and paid media to align messaging, targeting, and funnel performance
  • Be comfortable going from strategy to execution without handoffs

• Data, Insights, and Attribution
• • Partner with data/tech teams to create/leverage data warehouse and reporting infrastructure
  • Analyse performance by cohort, channel, and segment
  • Move beyond platform metrics to true CAC and LTV understanding
  • Improve attribution clarity and decision-making frameworks

• Build and Lead the Team
• • Work with Senior Marketing Lead to:
  • • Define the future growth org structure and hiring roadmap
    • Hire and manage key roles across paid, lifecycle, creative, and data
  • Set performance standards, workflows, and operating cadence
  • Manage external partners and agencies where required

What Success Looks Like

• Within 3-6 months:
• • Clear growth roadmap and experimentation cadence in place
  • Improved funnel visibility and performance reporting
  • Early wins across CRO and lifecycle
• Within 6-12 months:
• • More stable and predictable CAC
  • Increased conversion rates across key funnels
  • Stronger contribution from lifecycle and retention
  • Reduced reliance on any single acquisition channel

What You’ll Need

Required Experience:

• 6-8+ years in growth, performance, or digital marketing roles
• Experience owning growth across multiple channels (not just paid media)
• Proven track record improving CAC, conversion rates, and LTV
• Experience in DTC, marketplace, or digital-first businesses

Core Capabilities:

• Systems Thinking: Understands how paid, creative, CRO, and lifecycle interact as one system
• Hands-On Operator: Comfortable building flows, launching tests, and analysing data directly
• Analytical Rigor: Strong understanding of attribution, cohort analysis, and funnel metrics
• Experimentation Mindset: Structured approach to testing, iteration, and learning
• Leadership: Able to build and scale a team over time

This role is not suited to candidates who:

• Have only specialised in a single channel (e.g. Meta or Google) without broader growth ownership
• Prefer managing over executing and are not hands-on in the work
• Focus purely on brand without owning performance outcomes
• Rely heavily on agencies or external teams to drive results

What We Offer

• Work From Anywhere. 🌍
• A competitive salary and awesome benefits package. 💰
• A supportive and positive work environment. 🌟
• Opportunities to grow and develop your career. 📈
• Opportunity to transform lives through alternative medicine. 💡