Group Brand Manager- Immunotherapy

**Roles & Responsibilities**

• Drive strategy and execution for 3-4 key indications within the immunotherapy portfolio, ensuring alignment with Annual Operating Plan and revenue targets.
• Partner with the medical team to develop comprehensive indication positioning strategies and create discussion guides for the sales force to enhance product knowledge and competitive positioning.
• Develop and deliver training programs for the sales team, including product manuals and competency assessments, conducted at regular intervals to ensure consistent messaging and effective rebuttals.
• Lead branding and promotional initiatives by conducting market research, defining positioning strategies, and collaborating with advertising agencies to execute integrated marketing campaigns that support business objectives.
• Identify, design, and execute Continuing Medical Education (CME) programs by engaging key opinion leaders and healthcare professionals, fostering strong relationships that enhance brand visibility and credibility in the market.
• Monitor market trends, competitor activities, and sales performance metrics to inform strategic decisions and optimize portfolio performance.
• Manage allocated budgets effectively, ensuring optimal resource allocation and cost control across all brand initiatives.