Senior Digital Lead

 About us

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

我们是一家全球市场营销机构，在短短二十多年间从初创公司成长为跨国企业。我们的成功归功于多种因素：才华横溢的团队打造屡获殊荣的营销活动；将客户关系拓展到新市场或新服务领域；以及战略性收购。TEAM LEWIS 曾荣获众多国际知名奖项，包括戛纳国际创意节（Cannes Lions）、PRovoke Media、ICCO、欧洲卓越奖（European Excellence）、PRCA Digital、Digital Impact、全球数字卓越奖（Global Digital Excellence）等。 

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world.

TEAM LEWIS Foundation 是公司的重要核心。2021年1月，面对新冠疫情给社区和慈善组织带来的挑战，亟需作出回应。TEAM LEWIS意识到，提供支持至关重要，而要实现这一点，就必须做出改变。我们的“本地公益项目”由此诞生。TEAM LEWIS 的每一位成员都可以提名自己关心的本地公益项目，获得现金捐赠。此外，被提名的公益项目还可以获得专业知识、时间和资源的无偿支持。过去一年，TEAM LEWIS 已向全球445个公益项目捐赠了近200万美元。 

You can read more about TEAM LEWIS Foundation at https://www.teamlewis.com/impact/

您可登陆 https://www.teamlewis.com/impact/ 查阅更多关于 TEAM LEWIS Foundation 的信息 

Purpose of the role

The Senior Digital Lead owns the client relationship. They are responsible for meeting client expectations and ensuring the client is kept fully up to date with critical activity on the account. In addition they are responsible for developing that relationship by identifying and selling additional services. This person is also responsible for managing a team, coaching junior members of staff, ensuring individuals have the right skills, and that the team works together effectively.

岗位职责

高级数字主管负责维护与客户的关系。他/她需要满足客户的期望，并确保客户随时了解重要活动进展。此外，高级数字主管还负责通过发掘和销售附加服务来进一步发展客户关系。该职位还需管理团队，指导初级员工，确保团队成员具备所需技能，并推动团队高效协作。

Key responsibilities and tasks

主要职责与任务

Client Management

• Oversees and maintains a consultative relationship with the client, acting as a contact and partner for all marketing and communications services

• Responsible for maintaining excellent client communication at all levels; defining deadlines and service agreements, whilst ensuring these are met consistently by the team

• Support clients in all aspects of nurturing and growing their social media activity and acting as a community manager, when needed, across a broad range of accounts

• Works closely with the client to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital tools and services

• Works with the digital management team to ensure account profitability and effective budget management

• Plays an integral role in the new business process, taking an instrumental role in generating content and presentation preparation, in addition to attendance

• Ensures regular contact with the client is maintained by direct reports and other team members

• Takes a lead role with pricing and selling projects

• Maximises opportunities and outreach to external brands, as well as existing and past contacts, to build new business leads

客户管理

·       监督并维护与客户的咨询合作关系，作为客户在所有营销与传播服务方面的对接人和合作伙伴

·       负责在各个层面与客户保持出色的沟通；明确项目截止日期和服务协议，并确保团队始终如一地达成项目既定目标

·       在客户培育和拓展其社交媒体活动等各个方面提供支持，并在需要时，同时管理多个项目

·       与客户密切合作，定期回顾项目成果，发掘并沟通附加公关、营销及数字工具和服务的机会

·       与数字管理团队协作，确保项目盈利能力和有效的预算管理

·       在新业务拓展中发挥关键作用，积极参与内容创作和演示准备，并亲自出席相关活动

·       确保直属下属及其他团队成员与客户保持定期联系

·       主导项目定价及销售工作

·       最大化对外部品牌以及现有和过往联系人进行拓展与接洽，发掘新的潜在业务机会

Digital / Social media

• Plans, implements and maintains social media campaigns and projects for clients, creating innovative and targeted opportunities

• Partners with account servicing to develop compelling and impactful content and integrated campaigns for both current and prospective clients

• Measures client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram

• Uses social listening tools and analytics services to generate insight, fuel social conversation and maximise SEO activity

• Supports training for PR professionals and the support teams to develop their digital and social media skills

• Refines methodologies in social media measurement and reporting of ROI

• Stays up to date on best practices and current trends

数字/社交媒体

·       为客户策划、执行并维护社交媒体活动和项目，创造创新且有针对性的机会

·       与客户服务团队合作，为现有和潜在客户开发有吸引力且有影响力的内容和整合营销活动

·       全面衡量客户在各类社交媒体渠道，包括但不限于 Twitter、Facebook、LinkedIn、YouTube 和 Instagram 等上的增长与影响力

·       使用社交聆听工具和分析服务，生成洞察，推动社交对话，并最大化 SEO 效果

·       支持公关专业人员和支持团队的培训，提升其数字与社交媒体技能

·       优化社交媒体衡量方法和投资回报率（ROI）报告

·       及时了解最佳实践和最新趋势

Team working and development

• Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development

• Line manages the account team, including coaching, supervision, assessment and review of junior team members 



• Sets team objectives on a daily, weekly, monthly and quarterly basis 


• Defines and positions deliverable client objectives with the account team


• Monitors team activity levels against budget; increases and decreases an individual’s allocation where necessary

• Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests

团队协作与发展

·       作为直属经理，与下属密切合作，充分发挥其优势、改进不足并支持其职业发展

·       直线管理客户团队，包括对初级成员的指导、监督、评估与定期复盘

·       按日、周、月和季度设定团队目标

·       与团队共同明确并定位可交付的项目目标

·       监控团队活动投入与预算的匹配度，根据需要调整个人资源分配

·       为同事提供活动管理指导，包括解答常规业务拓展相关问题

Reporting and analysis

• Ensures that all activity and results are reported back to the client; providing insight and analysis across all aspects of the account

• Communicates account performance internally (account reviews) and provides strategic advice to the client based on measurable analytics

• Monitors and reports back on account KPIs and ensures accurate reporting by junior team members

• Provides detailed reports to the senior management team on request

报告与分析

·       确保所有活动及成果均向客户完整汇报，针对账户各维度提供深度洞察与分析

·       开展内部账户表现沟通（账户复盘会议），并基于可量化的数据分析向客户提供战略建议

·       持续监控账户关键绩效指标（KPI），并审核初级团队成员的汇报准确性

·       根据高级管理层需求，提供详尽的专项分析报告

General

• Supports the team on initiatives and projects

• Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues

• Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values

• Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme

• Contributes and supports the continuous improvement of systems, practices and policies

• Overall, is a guardian of best marketing practice

综合

·       为团队各项计划与项目提供支持

·       组织并协助培训课程，致力于最大化提升团队技能，推动收入增长

·       积极推广 TEAM LEWIS 品牌、工作、形象和价值观

·       配合人力资源/人才团队，通过社交媒体及内部推荐计划宣传TEAM LEWIS的内外招聘机会

·       参与并支持系统、流程和政策的持续改进

·       全面践行并维护市场营销领域的最佳实践标准

About you

• Previous client-facing digital and social media experience at a Digital or Senior Digital Manager or lead level

• Understanding of client business issues and requirements

• Understanding of the local market and opportunities for growth

• Strong project management skills with an ability to plan and prioritise

• A persuasive and convincing writing style

• Ability to delegate effectively

• Calmness under pressure and ability to achieve tight deadlines

• Ability to interact confidently with clients at a senior level

• Ability to troubleshoot team and client problem areas – and suggest a remedial course of action

• Creative thinking and an open-minded approach

关于你

·       具备客户对接的数字和社交媒体经验，曾担任数字经理、高级数字经理或同等管理岗位

·       深入理解客户业务需求及行业痛点

·       熟悉本地市场动态及增长机遇

·       具备优秀的项目管理能力，擅长规划与优先级排序

·       拥有说服力强、逻辑清晰的书面表达能力

·       能够高效授权并确保执行质量

·       具备抗压能力，能在紧迫期限内保持高效工作

·       可与高级客户建立自信的互动关系

·       擅长诊断团队及客户问题，并提出系统性解决方案

·       富有创新思维，保持开放包容的工作态度

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

本职位描述并非旨在详尽无遗地列出该职位的所有职责，其他职责可能会不时予以补充添加。

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.

TEAM LEWIS 是一个提供平等就业机会的雇主。我们致力于建立并持续培育一个以平等、赋权和相互尊重为核心的工作环境。我们积极推动并努力打造一个包容性的工作场所，支持并尊重多元背景，认可并庆祝员工的多样性。我们将持续投入资源与行动，确保 TEAM LEWIS 成为一个让每一位员工都能够获得支持、实现发展并充分发挥潜能的地方。