Event Marketing Senior Associate

We’re looking for a dynamic, detail-oriented Event Marketing Senior Associate to join our growing marketing team. You will play a key role in conceptualizing, planning, and executing impactful events across the DACH region and selected global campaigns — from industry conferences and trade shows to proprietary events like the EcoVadis World Tour.

You will collaborate closely with Sales, Content & Solution Marketing, and Alliances teams to ensure each event drives brand awareness, quality leads, and meaningful connections with our target audiences.

Key Responsibilities

Strategy & Planning

• Support the end-to-end event marketing strategy for regional and global B2B events
• Align event goals with broader demand generation and brand objectives
• Set SMART KPIs, track performance, and iterate based on analytics

Execution & Project Management

• Manage logistics, budgets, vendor coordination, and timelines
• Ensure a consistent, premium brand presence across all touchpoints
• Coordinate speakers, booth staff, lead capture tools, giveaways, and presentations

Lead Generation & Sales Enablement

• Work with Sales and SDAs to define lead qualification criteria (MQL/AMQL)
• Launch pre-, during-, and post-event communication campaigns (in HubSpot or Salesforce/Marketing Cloud)
• Drive fast and frictionless lead handovers and follow-ups

Optimization & Reporting

• Continuously improve processes and playbooks for higher ROI per event
• Own dashboards to monitor performance and conversion rates
• Introduce innovation (gamification, interactive demos, booth tech) to boost engagement

Cross-functional Collaboration

• Work hand-in-hand with our global and local marketing teams
• Liaise with external agencies, venues, and partners when needed
• Champion best practices across markets