Regional Marketing Expert - Japan

Through expert communication, our Marketing department fosters global awareness and an understanding of sustainability, motivating organizations to begin or advance their transition toward sustainable business practices.

We are looking for a dynamic and seasoned Regional Marketing Expert based in Tokyo to support our international growth within Japan.

In this role, you will lead the development and execution of a comprehensive marketing plan for the Japanese market, utilizing both local insights and central corporate resources to achieve regional targets. Your responsibilities will encompass sector-specific campaigns and a diverse event marketing portfolio, including webinars, internal and external conferences, and specialized intimacy events.

As we deeply integrate AI into our marketing processes, we seek a candidate who is adept at using these tools daily to enhance efficiency and deliver superior results.

What you will be doing:

• Build and implement regional marketing strategy for Japan leveraging all marketing channels to drive customer acquisition and pipeline growth
• Align and collaborate with our GTM/Sales leaders and central marketing teams to develop regional priorities and multi-channel marketing programs in line with our pipeline revenue needs
• Monitor and report on performance of regional marketing programs with sales. Adjust plan and recommend innovative and creative marketing approaches for revenue growth
• Be an expert on the regional market, customer and external environment including regulation, competition and trends to adapt regional marketing strategies and identify new opportunities - with a strong focus on Japan
• Plan & execute marketing programs & events (trade shows, conferences, industry meetings, roundtables, etc.) for Japan 
• Manage regional marketing budgets, ensuring efficient allocation of resources and return on investment
• Be the voice of the customer and region to provide guidance of product roadmap, messaging and positioning with solutions marketing
• Develop excellent relationships with key stakeholders, including regional Sales leadership, partners, and customers
• Maintain relationships with external customers, partners, agencies, and contractors to deliver a full brand experience
• Collaborate with the PR team to localize the press releases, prepare locally initiated press releases for a distribution and social channels such as LinkedIn.
• The role will be responsible for driving regional numbers through an integrated regional marketing plan leveraging local and central resources.
• As a high-growth business, you may contribute to other projects as the need arises.
• Use AI-powered tools and insights to enhance campaign performance, accelerate content creation, and improve targeting, segmentation, and personalization across channels
• Experiment with emerging AI capabilities to optimize marketing efficiency, speed to execution, and pipeline impact, sharing learnings with the wider team