Director, CRO

About the role

The Director of CRO drives high-impact commerce by translating data into actionable insights and hypotheses. This role is crucial for designing, testing, and optimizing client experiences within the Shopify ecosystem. We are looking for a candidate with a strong Conversion Rate and UX Optimization mindset who excels at experimentation, turning learnings into strategic action, and collaborating seamlessly with cross-functional teams (UX/UI, Design, Development, and Account Management) to deliver measurable business outcomes for our DTC and omnichannel brands.

What you'll do

Client Strategy & Leadership

• Lead strategic engagements for DTC ecommerce brands, including discovery, CRO programs, ongoing retainers, and ad hoc consulting initiatives
• Serve as a trusted strategy partner to clients, providing expertise across site experience, merchandising, acquisition & retention, analytics, US and digital product roadmaps
• Partner with clients to develop and execute data-driven strategies aligned with both short- and long-term business objectives

CRO, UX & Experimentation

• Identify conversion optimization opportunities across the full customer funnel, from landing pages and PDPs to checkout and post-purchase experiences
• Develop data-backed hypotheses and testing roadmaps in partnership with UX, Design and Development.
• Plan, execute and analyze A/B tests and experiments, translating learnings into actionable insights and prioritized recommendations
• Support continuous optimization through iterative testing and performance monitoring

Research, Analytics & Insights

• Conduct strategic analysis using a mix of qualitative and quantitative methodologies, including:
• • User testing, surveys and interviews
  • Persona development and journey mapping
  • Quantitative data analysis and funnel analysis
  • Competitive and heuristic audits
  • ROI forecasting, revenue growth modeling, and CLV analysis
• Synthesize complex data into clear, compelling narratives and recommendations that empower clients to make informed decisions

Cross-Functional Collaboration

• Collaborate closely with UX, Design and Technical Delivery teams to ensure continuity from strategy through execution across:
• • New site builds and migrations
  • Redesigns and feature launches
  • Ongoing site optimization and maintenance
• Contribute to internal best practices, frameworks, and thought leadership related to CRO, UX, and eCommerce strategy.

Qualifications

Required:

• Bachelor’s degree in Marketing, Business, Analytics, UX, Psychology, or a related field (Master’s degree a plus or equivalent professional experience)
• Proven experience leading CRO or digital strategy initiatives, including mentoring team members, guiding cross-functional teams, and owning client strategy from discovery through execution
• Strong experience in eCommerce strategy, with a deep understanding of DTC business models and on-site conversion dynamics
• Hands-on experience with CRO principles, experimentation frameworks, and hypothesis-driven optimization
• Advanced proficiency in eCommerce analytics, with the ability to translate data into clear insights and prioritized actions.
• Hands-on experience with A/B testing and experimentation tools such as Intelligems, VWO, Optimizely, Shoplift, Visually, or similar
• Shopify platform experience
• Experience partnering with UX, Design and Development teams to bring insights and experiments to life.
• Experience conducting UX analysis, usability testing, and heuristics evaluations.
• Excellent communication and presentation skills, comfortable engaging both client stakeholders and internal teams
• Highly organized, detail-oriented, and able to manage multiple client engagements in a fast-paced environment
• Proficient with Google Analytics (GA4)

Preferred:

• Experience with BigQuery, SQL and/or Python
• Prior agency experience supporting multiple brands and workstreams