Marketing Brand Management Specialist

EKO Bulgaria is an international company operating in the field of fuel and fast‑moving consumer goods. The company distributes its products and offers its services through a network of 102 petrol stations operating under the EKO brand.

If you combine creative thinking with a data-driven mindset and enjoy transforming insights into powerful brand activations, we’d love to meet you. Join us as a Marketing Brand Management Officer and help us create engaging campaigns, strengthen customer loyalty, and drive business growth.

Main responsibilities:

• Executes brand strategy and annual marketing plans aligned with business and commercial objectives;

• Ensures consistent brand positioning and visual identity across all touchpoints;

• Translates business priorities into clear, actionable marketing initiatives;

• Plans, delivers and optimizes integrated 360° campaigns (ATL, BTL, digital, in-store);

• Develops and briefs creative concepts based on consumer insights and campaign objectives;

• Oversees production and deployment of marketing materials (POS, digital assets, media content);

• Owns social media and digital communication performance, including content planning and optimization;

• Drives customer engagement programs (loyalty, promotions, gamification, partnerships);

• Improves customer journey and experience across key touchpoints;

• Tracks, analyzes and reports campaign performance using key KPIs;

• Leverages market, consumer and competitor intelligence to inform decisions;

• Identifyes growth opportunities and recommends data-driven improvements;

• Manages external agencies ensuring quality, timelines, and cost efficiency;

• Monitors and controls marketing budgets with focus on ROI and effectiveness;

• Collaborates cross-functionally (Retail/NFR/ Finance) to align execution;

• Supports development and activation of CSR and sustainability initiatives;

• Contributes to internal and external brand events and employer branding activities.