Influencers Management Specialist

Key Responsibilities

• Develop and execute influencer marketing campaigns to support brand, product, and seasonal goals.

• Identify and onboard relevant food, lifestyle, and micro/macro influencers across platforms like Instagram, TikTok, YouTube, and others.

• Manage ongoing influencer relationships, including contracts, briefings, content approvals, and performance tracking.

• Collaborate with the content and social media teams to align influencer activity with broader marketing strategies.

• Analyze campaign results and provide insights and reporting on reach, engagement, ROI, and brand impact.

• Track influencer trends, emerging platforms, and competitor activity to keep strategies fresh and effective.

• Negotiate deliverables, pricing, and timelines to ensure cost-effective outcomes and strong partnerships.

• Maintain an up-to-date influencer database and keep clear documentation of campaigns and communications.