Senior Media Manager (Sr. Digital Media Planner)

ABOUT YOU

Job Summary

We are looking for an exceptionally awesome Senior Media Manager (Sr. Digital Media Planner) to help drive meaningful growth for our customers through direct-response digital media campaigns across channels, with a heavy focus on publisher-direct buys, content syndication, and other guaranteed lead/impression programs. 

What you’ll be doing

• Align client objectives and goals with paid media campaigns, Identify, RFP, and negotiate with a wide variety of paid media partners and publications across IT, health care, AI, Data, Infrastructure, Security, Media & Entertainment. 

• Coordination and oversight of million-dollar approved buys, including creation of IOs, negotiating terms, overseeing trafficking and coordination of creative/deliverables, and ongoing reporting and optimization of paid media buys. Configure and oversee content syndication campaigns via Integrate. 

• Develop ongoing testing strategies to drive growth, improve efficiency, and sustain operations. 

• Provide clear, actionable feedback, recommendations, and requests to clients, ensuring you have everything you need to set up campaigns on time and successfully. 

• Strategize and execute ROI-positive lead-generation tactics, particularly through content syndication, dedicated emails, newsletters, and other paid media sponsorships and guaranteed lead programs.

• Collaborate with  AdOps and Finance teams to track and manage paid media buys and reporting to ensure that paid media vendors are following the terms and conditions of insertion orders, and negotiate paid media added value where necessary

• Be transparent and communicate key initiatives, optimizations, and ongoing performance to both ROI·DNA’s internal media team and directly to the client, working closely with the Strategy team.

• Maintain the vendor database as the primary point of contact for all vendors (including the master contact list, meeting coordination, etc.)

• Ongoing investigation & research of new media opportunities

• Grow job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organizations