Hotwire Germany - PR B2C Account Executive

We’re looking for a curious, proactive B2C Tech PR Account Executive with 1-2 years of agency experience, ready to take ownership of client programmes and grow into a trusted advisor. You’ll report into an Account Manager (or above) and play a key role in executing impactful PR and communications strategies across your client portfolio. Please note that if the role is mainly focusing on consumer, we appreciate hybrid profiles willing to also take on B2B missions if there is a need within the agency.

You won’t just deliver tasks – you’ll actively contribute creative ideas and strategic thinking around:

• Emerging trends worth investigating
• The right audiences to target
• The most relevant channels to amplify key messages
• The smartest ways to build and nurture relationships with media and stakeholders

Your understanding of the tech landscape and media dynamics – and especially your existing and continuously growing network of journalists and influencers – will be your strongest assets.

What you’ll be responsible for:

• Media relations, journalist pitching and networking
• Seeding programmes
• Monitoring press coverage and industry trends
• Supporting tactical PR and integrated comms strategies
• Content creation (writing, localisation, proofreading, distribution)
• Event support and coordination
• Client communication and liaison
• Reporting and performance tracking
• Supporting new business efforts and pitches