Marketing & CRM Analyst

The Marketing & CRM Analyst plays a central role in supporting acquisition, retention, and player engagement strategies across the NCE region. The purpose of this role is to enable marketing and CRM teams to make confident, data-driven decisions by providing timely insights, optimizing spend, and improving the effectiveness of campaigns and customer journeys.

This includes combining CRM performance analysis, campaign reporting, and web analytics (e.g. Google Analytics) to deliver a full view of player behavior, from acquisition channels through to long-term retention. The role is responsible for uncovering opportunities, shaping initiatives, and equipping stakeholders with the insights and tools needed to enhance performance and ROI.

By turning complex data into clear, actionable recommendations, the Marketing & CRM Analyst ensures that decision-making across the region is insight-led. The role also contributes to building the foundations of the NCE BI & Analytics function, embedding best practice and supporting a culture of evidence-based growth.

Key Responsibilities

CRM & Acquisition Insights

• Analyse acquisition funnels, campaigns, and player journeys to understand what drives conversion, retention, and engagement.
• Use statistical techniques such as cohort analysis, A/B testing, and segmentation to evaluate campaign effectiveness and identify improvement opportunities.
• Support the measurement of marketing and CRM activity, helping to quantify impact on ROI and customer behaviour.

Data & Reporting

• Build and maintain reliable datasets and KPIs to give teams confidence in the numbers they use.
• Work with SQL, dbt, and tools like Google Analytics to transform raw data into clear insights for Marketing and CRM.
• Develop and automate dashboards that track campaign performance, customer retention, and engagement.

Insights & Collaboration

• Translate complex data into simple, actionable insights that help marketing and CRM teams make better decisions.
• Work closely with colleagues in marketing, product, and finance to support initiatives across the customer lifecycle.
• Share best practices in analysis and reporting to help improve how data is used across the team.

Competencies & Behaviours

• Agile thinker with a strong statistical mindset, able to approach problems with rigor, curiosity, and evidence-based reasoning
• Excellent problem-solving capabilities, with the ability to break down complex challenges into actionable tasks
• Proactive and resourceful, able to anticipate needs and take ownership of solutions
• Skilled at explaining complex analytical findings to non-technical stakeholders in a clear, engaging way
• Capable of managing multiple priorities and projects concurrently without compromising quality
• Strong presentation skills, with the ability to simplify and articulate complex topics to senior stakeholders
• Collaborative team player who contributes positively to group performance and shared goals