Senior CRM Executive

Across the UK and Europe, we operate a portfolio of renowned consumer brands, including Ladbrokes, Coral, Gala, Foxy, Bwin, Party, and more. In this role, you'll be responsible for overseeing the direct marketing activities for some of these brands, delivering targeted communications to our customers. Our aim is to create personalized customer engagement plans, ensuring that each customer's marketing experience is tailored to their preferences. 

As a CRM professional, you'll drive the development and execution of a comprehensive CRM strategy, focusing on customer satisfaction and engagement. The role aims to optimize campaign performance, achieve key performance indicators (KPIs), and deliver financial targets. Additionally, it involves scaling CRM activities, implementing automation and personalization techniques, and staying updated with industry best practices to drive innovation in CRM technologies. 

Ultimately, your role will contribute to building strong customer relationships, achieving key performance indicators, and driving the success of our CRM strategy. 

We offer flexible working options to accommodate diverse needs and promote work-life balance.