Sportsbook Operations Manager

Role Purpose

As Sportsbook Operations Manager, you will be a key strategic lead across the UK sportsbook ensuring that its promotions, bonus investments, and customer incentives are optimised to drive maximum customer and business value.

This role requires a deep understanding of the brand's strategic positioning and customer base, working closely with internal stakeholders to refine operational processes, improve bonus efficiency, and drive data-led decision-making.

By collaborating with Proposition Managers, Fulfilment teams, BI, and Data teams, you will help evolve our sportsbook offering, ensuring it is not only reactive to performance trends but proactively aligned with long-term growth objectives.

Key Responsibilities

1. Sportsbook Execution & Brand Alignment

• Act as an Operational Lead for the UK Sportsbook ensuring that all sportsbook initiatives align with its strategic goals.
• Oversee the execution of promotions, bonuses, and incentives, ensuring maximum effectiveness.
• Work closely with Proposition Managers and Commercial teams to ensure sportsbook promotions are operationally efficient and customer focused.
• Develop a deep understanding of brand positioning, customer behaviours, and sportsbook performance trends to shape decision-making.

2. Bonus Efficiency & Budgeting

• Monitor and analyse bonus spend efficiency for your brand, identifying new ways to optimise investment.
• Work closely with Proposition teams to test and implement strategies that influence customer behaviour and drive the best overall business outcome.
• Work alongside Propositions team to manage the overall bonus budget, ensuring accurate phasing and efficiency

3. Data-Driven Decision Making & Insight Generation

• Partner with Data teams to generate performance analysis and insights that shape bonus strategy and sportsbook investments.
• Deliver ad-hoc analysis and deep dives on sportsbook performance, bonus impact, and customer engagement trends.
• Leverage data to identify inefficiencies and opportunities, making proactive recommendations to stakeholders.

4. Cross-Team Collaboration & Operational Excellence

• Work closely with Proposition Managers, Fulfilment, and CRM teams to improve systems, processes, and execution of sportsbook incentives.
• Support the Head of Sportsbook Operations in embedding best practices across teams, improving workflows and campaign planning.
• Ensure smooth execution of sportsbook promotions, bonuses, and campaigns through close collaboration with fulfilment teams.

5. Continuous Improvement & Innovation

• Identify and implement new ways of working that drive sportsbook operational excellence.
• Take a proactive role in shaping strategy, challenging existing processes, and introducing new efficiencies.
• Monitor competitor activity and industry trends to ensure best-in-class promotional strategies.