Brand Manager

At Entain, we're seeking a Brand Manager for Gala one of the most loved bingo brands in the UK. To work with the Head of Brand and Senior Brand manager to devise the strategy and then bring this to life across all consumer touchpoints.

You will spearhead our brand marketing campaigns and ensure consistent representation across all channels. This role involves overseeing media like TV, radio, PR, and outdoor advertising, while also maintaining brand integrity through digital, CRM, retail, and social platforms.

You will be a key member of our brand marketing team 

Are you ready to launch a winning career?

Key Responsibilities:

• Ensure the Brand Team and wider business are fully immersed in and understand the brand's positioning and strategy
• To collaborate cross-functionally to ensure the brand shows up in the right way at the right time
• Collaborate with creative teams to ensure all outputs align with brand guidelines, including imagery, fonts, and tone.
• Work with internal marketing teams, creative teams, and external agencies to deliver campaign assets for TV, radio, digital, social, and CRM
• Oversee the tactical delivery of promotions to ensure alignment with brand guidelines.
• Develop video content and dynamic assets for CRM execution, ensuring engaging expressions of our product and features.