Growth Marketing Manager

About Us:

At Entyre we are convinced that those in need of care who are looked after by their relative or friend at home, have the right to a self-determined and dignified life in their own four walls. Entyre Care is determined to achieve this goal by basing our efforts on two central pillars: professional support for family caregivers in all areas of outpatient care. With many years of AFC expertise we value fair remuneration to the caregiver for their services. We are also driving forward the development of innovative technology solutions with scientific partners Entyre Care is a professional support company responsible for planning, coordinating, and monitoring AFC members.

Role Overview
Entyre Care is seeking a strategic, data-driven Growth Marketing Manager to lead our marketing efforts and accelerate our expansion in the home-care market. This role will be responsible for driving client acquisition, increasing brand awareness, and optimizing digital and offline marketing channels that fuel sustainable growth.

Key Responsibilities:

• Lead and optimize Entyre’s marketing activities and performance to expand market for Adult Foster Care services.  

• Analyze business and marketing data and metrics to identify customer needs, preferences, and market trends in the adult home healthcare sector.   

• Apply data and marketing analyses to optimize Entyre’s marketing strategies, target participants requiring adult care support, and develop improved integrated marketing programs. 

• Develop marketing growth campaigns using multiple online and offline channels, including Digital Advertising Platforms, Direct Mail, Email, print media, television, and public relations events and webinars.   

• Analyze and track performance metrics, ensuring effective budget allocation and maximum return on investment. 

• Apply data analytics and business intelligence tools, including Google Ads Manager, Meta Ads Manager, Hubspot Customer Resource Management (CRM), Microsoft Excel/Google Sheets & Slides for analysis, presentation, and reporting needed to support and expand our advertising and marketing strategies. 

• Develop, test, and implement innovative customer acquisition strategies, including prioritizing rapid iteration and agility in creative experimentation and campaigns management. 

• Collaborate with Entyre’s International Marketing team to tailor strategies for local markets in the U.S. and aligning marketing operations with Entyre’s global business objectives. 

• Establish professional and business relationships with external agencies and media partners to drive our marketing efforts toward measurable success.  

• May direct or supervise junior marketing personnel