Marketing Manager

EPCVIP is looking for a driven and creative Marketing Manager to join our Brand Marketing team. In this role, you will be a key contributor to growing our brand presence across digital channels from paid advertising and social media to email marketing and content strategy. You will report directly to Director of Brand Marketing and collaborate cross-functionally to align marketing efforts with overall business goals. If you thrive in a fast-paced environment, love data-driven storytelling, and know how to turn a scroll into a click, we want to hear from you.

Responsibilities:

• Support and execute the overall marketing strategy, contributing to brand growth across digital channels including SEO, email, paid advertising, creative management, and content management.

• Develop, implement, and manage our social media strategy across Instagram, X, YouTube, TikTok, Meta, and LinkedIn.

• Own and optimize our paid advertising programs across Google, Meta, Microsoft, Pinterest, Reddit, Snapchat, TikTok, and X.

• Design and execute social media campaigns that align with brand identity and business goals, with a focus on brand recognition and revenue growth.

• Create and curate high-quality social media content, including photos, video, graphic design, and editing, ensuring consistency with brand voice and aesthetic.

• Monitor performance analytics to identify opportunities, track KPIs, and adapt strategies to grow followers and increase engagement.

• Collaborate with sales leadership and company executives to align marketing strategies with business objectives.

• Manage the social media marketing budget to maximize ROI and efficiency.

• Engage with our community by responding to comments, messages, and reviews to foster a positive user experience.

• Work cross-departmentally to drive efficiencies in marketing technology and operations.

• Stay current on the latest social media trends, platform updates, and best practices.