Digital Brand Experience Specialist

As Digital Brand Experience Specialist, you bring the Ergomed brand to life across three channels: LinkedIn, business presentations, and our brand websites. Working from the commercial and brand strategy defined by Brand Managers, you turn complex ideas and brand messaging into content, copy, design, and storylines that an audience can grasp quickly, engage with, and act on.

You are fluent in using AI to accelerate productivity. You improve the quality of output, shorten time to completion, and translate manual workflows into automated ones with appropriate human oversight. You apply these tools to raise the standard and pace of work across all three channels while keeping quality, accuracy, and brand integrity firmly under human control.

This is a hands-on specialist role built on deep channel expertise. You are the team’s expert on LinkedIn, brand websites, and PowerPoint, and you are accountable for channel performance: growing visibility and engagement on LinkedIn, driving the right audiences to convert through the websites, and using PowerPoint to create a premium, persuasive brand experience. You will not define the brand’s core positioning. You will express it clearly and consistently through the right format, design, and message structure for each channel, and you will own the results those channels deliver.

What You’ll Focus On

LinkedIn: organic and paid

• Grow Ergomed’s brand visibility and engagement on LinkedIn through both organic content and paid campaigns.
• Create channel-native posts, graphics, carousels, and short-form video that capture attention and motivate the audience to share, comment, and follow.
• Translate dense or technical subject matter into clear, scroll-stopping visual content built for how B2B audiences actually consume LinkedIn.
• Plan and maintain a posting cadence, set up and optimise paid campaigns, and adjust content based on engagement data.
• Keep voice, design, and messaging consistent with brand standards while adapting to the platform.

PowerPoint design and visual storytelling 

• Use PowerPoint as a communication tool rather than just a formatting tool, turning complex content into clear, persuasive narratives that an audience can follow effortlessly.
• Design and rework sales decks, pitch decks, client and capability presentations with strong hierarchy, clean layout, and intuitive flow.
• Build custom infographics, data-visualisation slides, diagrams, and timelines that simplify complicated ideas.
• Create and maintain reusable PowerPoint templates and slide libraries so non-designers can produce on-brand decks consistently.
• Quality-check high-visibility decks before they go to clients or executives.

Brand website management 

• Build and edit pages and content in WordPress or other CMS tools, keeping the sites accurate, current, and on-brand.
• Apply best practice in user experience, SEO, and AIO (AI optimisation) so the right audiences find the sites, stay engaged, and convert.
• Improve page structure, navigation, calls to action, readability, and visual consistency.
• Partner with developers, designers, and content contributors to launch and refine pages.

Supporting Responsibilities

• Track performance across LinkedIn, the websites, and the presentation system, and turn the data into practical recommendations.
• Review competitor websites and LinkedIn presence to spot opportunities and best practice worth adopting.
• Coordinate with Brand Managers, the Thought Leadership Marketer, and other Marketing Specialists, and brief freelancers or agencies when needed.
• Stay current on platform changes, design trends, and tools that could improve channel performance.
• Maintain the content calendar, publication schedule, project trackers, and other department operational tools.
• Organise the Marketing SharePoint and Teams folders.
• Manage reporting for the company card credit statement.
• Aggregate content for internal presentations.