Manager CDP & CRM

Team: Business Intelligence

Activity: Full-time

Role grade: Manager (6)

Direct reports: 0

Indirect reports: 0

Reporting to: Senior Manager Business Intelligence
Role location: Riyadh, Saudi Arabia

Job Purpose: 

As Manager Customer Data Platform (CDP) & Customer Relationship Management (CRM) at the Esports World Cup Foundation (EWCF), you will be responsible for building EWCF’s unified audience data infrastructure and enabling CRM-driven, data-led marketing capabilities across fan, player, partner, and stakeholder audiences.

This role bridges customer data architecture, business intelligence, and marketing activation, ensuring EWCF has a 360-degree audience view that powers segmentation, lifecycle journeys, and measurable engagement across all touchpoints.

You will work closely with BI, Data Engineering, Marketing, Commercial, and Digital teams to enable scalable personalization across EWCF’s ecosystem.

Duties and Responsibilities

CDP Strategy & Audience Architecture

• Lead the implementation, management, and evolution of EWCF's Customer Data Platform

• Own the unification of first-party data across web, app, ticketing, fantasy, merchandise, broadcast, PR, and offline sources

• Define identity resolution logic to connect anonymous and known users into unified 360° audience profiles

• Collaborate with BI and Data Engineering to design ingestion pipelines, data schemas, and audience models

• Establish audience taxonomy, behavioral event tracking standards, and segmentation governance

• Ensure consent, privacy, and data governance compliance aligned with EWCF policies

• Enable real-time and batch audience activation across marketing, digital, and partner platforms

• Act as a business owner for CDP vendor selection, roadmap prioritization, and performance management

• Collect data requirements and manage backlog

CRM Strategy & Lifecycle Management

• Own the day-to-day management and optimization of EWCF’s CRM platforms and marketing automation tools

• Design and maintain lifecycle frameworks (acquisition, engagement, retention, reactivation)

• Develop audience segmentation and automated communication journeys

• Implement CRM use cases across marketing, partnerships, ticketing, and fan engagement

• Optimize lifecycle performance through A/B testing, experimentation, and behavioral insights

• Collect data requirements and manage backlog

Data-Driven Marketing Enablement

• Translate BI and CDP insights into actionable marketing initiatives

• Enable targeted, personalized, performance-driven campaigns

• Support attribution logic, campaign measurement frameworks, and ROI analysis

• Drive advanced segmentation strategies, including behavioral triggers and lookalike modeling

Reporting, Insights & Optimization

• Develop and maintain CRM & CDP performance dashboards

• Monitor funnel metrics, audience growth, engagement, and monetization indicators

• Identify optimization opportunities based on behavioral and cohort analysis

Stakeholder Collaboration

• Act as the central CDP & CRM point of contact across BI, Marketing, Commercial, Digital, and external vendors

• Support senior leadership with audience intelligence and growth insights

• Train and educate relevant teams

Education and Experience

• Bachelor’s degree in Marketing, Business, Data Analytics, Digital Marketing, or equivalent

• 5+ years of experience in CDP, CRM, data marketing, marketing analytics, or growth roles

Knowledge, Skills, and Abilities

● Proven experience working with CRM & CDP platforms as well as marketing automation tools

● Experience in esports, gaming, sports, or entertainment ecosystems is a strong plus

● Strong understanding of CRM/CDP concepts, lifecycle marketing, and audience segmentation

● Data-driven mindset with the ability to translate insights into actions

● Experience with CRM/CDP, marketing automation, and analytics platforms

● Strong analytical, problem-solving, and prioritization skills

● Excellent communication skills and stakeholder management ability

● Comfortable operating in fast-paced, cross-functional environments

● Very good written and verbal communication skills in English

Benefits

• Relocation support

• Transportation allowance

• Competitive compensation

• Housing allowance

• VIP medical insurance

• Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact

Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.