Marketing Specialist, Multifamily

POSITION SUMMARY

The Marketing Specialist, Multifamily will support the development and execution of marketing initiatives across various platforms to elevate brand recognition, drive leasing performance, engagement, and optimize occupancy across the company’s growing multifamily portfolio.  This includes 743 residential homes in NYC and 1,821 homes located in VA, MI, and MO. This role will play a pivotal part to promote the company’s residential properties, services, and overall mission. The Marketing Specialist will collaborate closely with the Marketing Manager and other cross-functional teams to craft compelling content to deliver impactful campaigns. Additionally, they will analyze marketing performance metrics to ensure campaigns align with business strategies. Through the contribution of innovative marketing efforts, this role will enhance the company’s brand presence and strengthen its connection with key audiences that align with organizational goals.

POSITION SUMMARY

The Marketing Specialist, Multifamily will support the development and execution of marketing initiatives across various platforms to elevate brand recognition, drive leasing performance, engagement, and optimize occupancy across the company’s growing multifamily portfolio.  This includes 743 residential homes in NYC and 1,821 homes located in VA, MI, and MO. This role will play a pivotal part to promote the company’s residential properties, services, and overall mission. The Marketing Specialist will collaborate closely with the Marketing Manager and other cross-functional teams to craft compelling content to deliver impactful campaigns. Additionally, they will analyze marketing performance metrics to ensure campaigns align with business strategies. Through the contribution of innovative marketing efforts, this role will enhance the company’s brand presence and strengthen its connection with key audiences that align with organizational goals.

RESPONSIBILITIES

MARKETING CAMPAIGN & CREATIVE SUPPORT:

Assist in the development and execution of marketing campaigns and creative materials for all multi-family properties in partnership with on-site teams and external marketing agencies

Support digital marketing initiatives, ensure campaigns align with vacancy goals, budget parameters, and portfolio strategy

Coordinate campaign ideation with on-site teams based on leasing velocity and availability

Support marketing initiatives that drive qualified leads and conversion to leases

Assist in the implementation and maintenance of consistent portfolio-wide brand standards

DIGITAL & LISTING MANAGEMENT:

Maintain and audit residential listings across all marketing channels, including ESRT website, property-specific websites, ILS platforms, and email campaigns to ensure accuracy of pricing, availability, visuals, and functionality

Conduct routine website audits to confirm asset accuracy and user experience functionality

Support ongoing website enhancements and digital platform upgrades in coordination with agency partners

Monitor digital marketing performance and budget in partnership with agencies, flag discrepancies and/or optimization opportunities

Assist with update of marketing content (floorplans, photos, verbiage) to create a cohesive and aspirational brand identity

ASSET & VISUAL LIBRARY MANAGEMENT:

Maintain and organize residential visual libraries, including photography, videography, floor plans, and virtual tours

Coordinate, schedule, and support on-site photography and videography shoots, including development of shot lists and vendor coordination

REPORTING & COMPETITIVE ANALYSIS:

Conduct competitor research and market audits to inform campaign strategy

Assist in the preparation of monthly, quarterly, and annual reports based on established templates

Track marketing budget expenses and communicate variances or overages to the team

RESIDENT EXPERIENCE & ENGAGEMENT MARKETING:

Partner with the Director of Hospitality and Tenant Experience to research and support resident engagement initiatives and strategic partnerships

Assist in the development of resident campaigns to drive amenity awareness, utilization, and community engagement; monitor reputation management strategies

Maintain SOPs for resident engagement initiatives, leasing campaigns, and marketing processes

Develop and manage social media campaigns designed to enhance visibility and highlight the community

PROPERTY & ON-SITE SUPPORT:

Walk properties frequently with Asset Management to ensure brand standards and marketing collateral quality control

Support on-site teams with ordering, distribution, and inventory management of leasing and resident marketing materials

Coordinate internal meetings, including agenda preparation and logistics support as needed

 Prepare marketing materials to promote onsite events and amenity offerings as needed and requested by property teams

WHAT SUCCESS LOOKS LIKE

• Strong organization, prioritization, time management and interpersonal skills
• Operate with a sense of urgency and with precise attention to detail
• Demonstrate the ability to work independently and work through ambiguity to change direction rapidly as needed
• Work effectively with all levels of employees and partners
• Demonstrate the ability to multi-task and juggle numerous projects simultaneously
• Consistently meet deadlines across multiple concurrent campaigns

REQUIRED SKILLS / ABILITIES

Microsoft Office Suite
Familiarity with Canva, Google Analytics, Salesforce
Data analysis
Creative thinker
Ability to copy write and edit
Knowledge of how display, search and email advertising operates
Familiarity reading data involving CPC, CPP, and ROI
Familiarity with ILS platforms (e.g., Streeteasy)
Basic understanding of Search Engine Optimization

EDUCATION & EXPERIENCE

• Bachelor’s degree and/or equivalent experience
• 2-4 years of experience in Marketing
• Residential real estate industry experience a plus

PHYSICAL REQUIREMENTS

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

WHAT YOU CAN EXPECT

At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors -
• Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
• Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
• Dependable – you take a strong sense of ownership and accountability over your work
• Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
• Curious – you consistently look for new ways to work smarter, not just harder
• Ethical – you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture
• Positive – you possess a service-oriented attitude with excellent follow through

BENEFITS

• Competitive base salary and bonus
• Health/Dental/Vision insurance
• Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
• Voluntary Enhanced LTD Program
• Voluntary Hospital, Accident, and Cancer Programs
• 401(k) with 100% match up to 5%
• Paid parental leave
• Pre-tax transit accounts
• Employee Assistance Program for emotional, financial, and legal support

WELL-BEING

• Generous paid time off
• Flex remote work time
• Flex Summer Fridays
• Employee engagement programs
• Volunteer time off
• Continuing education
• Complimentary Empire State Building Observatory access
• Complimentary gym membership and other wellness benefits
• Employee Discount Programs