Social Media Specialist

The Content Manager is responsible for the day-to-day planning, execution, and optimisation of social media activity across assigned client accounts. Working closely under the Associate Communications Director, the role translates approved brand and communications strategies into high-quality, platform-specific content, campaigns and community engagement that drive visibility, relevance and measurable performance in the Saudi market.

This is a hands-on, platform-native and execution-led role focused on delivery excellence, platform fluency and audience engagement, with clear accountability for content quality, consistency and performance. 

Key Responsibilities:

1. Social Media Planning & Execution

   1. Execute approved social media strategies and content plans across key platforms (Instagram, TikTok, X, LinkedIn, Snapchat, as relevant per account).

   2. Translate brand, campaign and communications objectives into clear content calendars, posting plans and activation timelines.

   3. Ensure content supports agreed objectives such as awareness, engagement, community growth and cultural relevance within the Saudi market.

2. Content Management & Publishing

   1. Oversee the preparation, scheduling and publishing of social media content, including static posts, video, stories, reels and live coverage where required.

   2. Coordinate closely with internal designers, copywriters and production teams to ensure assets are delivered on time and to standard.

   3. Ensure all content adheres strictly to client brand guidelines, tone of voice, visual identity and cultural nuance.

   4. Maintain consistency, accuracy and quality across all live social media accounts.

3. Campaigns, Community & Engagement

   1. Execute social media campaigns in support of launches, partnerships, events and seasonal moments.

   2. Manage day-to-day community management, including monitoring comments and messages, responding where appropriate and escalating issues in line with agency protocols.

   3. Support engagement-driven initiatives such as challenges, activations and interactive formats, aligned with platform best practice.

4. Performance Tracking & Optimisation

   1. Track and report on core social media KPIs, including reach, engagement, growth, and content performance.

   2. Prepare regular performance summaries and insights for internal review, highlighting learnings and optimisation opportunities.

   3. Use data to refine posting schedules, formats and content approaches over time.

5. Collaboration & Stakeholder Coordination

   1. Work closely with the Associate Communications Director to ensure social output aligns with wider communications and content strategies.

   2. Coordinate with account teams, media, partnerships and external vendors as required to deliver integrated campaigns.

   3. Support partnership and sponsorship activations through accurate and on-brand social execution.

6. Governance & Quality Control

   1. Follow Ethos approval workflows, content governance processes and client-specific protocols at all times.

   2. Ensure cultural sensitivity, accuracy and brand safety across all published content.

   3. Flag potential reputational or operational risks early and escalate appropriately.

7. Operational Excellence

   1. Maintain organised content workflows, file management and scheduling systems.

   2. Contribute to improving internal social media processes, templates and ways of working.

   3. Line-manage a small social media team, comprising a Senior Content Executive and a Community Manager, ensuring clear task allocation, quality control, timely delivery and adherence to Ethos standards.

   4. Provide day-to-day guidance, feedback and performance oversight for direct reports, escalating issues, resourcing needs or capability gaps to the Associate Communications Director, as required.