Digital Account Manager

Key Responsibilities

Client Servicing & Digital Account Management

• Act as the primary point of contact for key digital clients, ensuring clarity of scope, timelines, and deliverables.
• Translate client business objectives into actionable digital roadmaps across web, app, UX, and performance marketing.
• Lead strategic discussions around digital transformation, platform enhancements, and growth opportunities.
• Manage client expectations, proactively address risks, and maintain strong long-term partnerships.

Digital Strategy & Planning

• Develop comprehensive digital strategies covering websites, mobile applications, UX optimization, and performance marketing.
• Align digital initiatives with measurable KPIs (traffic growth, conversion rates, engagement metrics, ROI).
• Identify opportunities for CRO (Conversion Rate Optimization), UX improvements, automation, and system enhancements.
• Collaborate with media teams to ensure digital platforms are optimized for campaign performance.

Team Oversight & Project Leadership

• Oversee and coordinate website developers, application developers, and UI/UX designers.
• Manage sprint planning, timelines, deliverables, and quality control across digital projects.
• Ensure technical implementation aligns with client objectives, UX best practices, and performance benchmarks.
• Review wireframes, prototypes, staging environments, and final releases to maintain quality standards.
• Facilitate cross-functional collaboration between development, creative, and media teams.

Performance Marketing & Campaign Oversight

• Supervise Google Ads, social media ad campaigns (Meta, TikTok, LinkedIn, etc.), and digital performance initiatives.
• Ensure correct tracking implementation (GA4, GTM, Pixels, Conversion APIs).
• Evaluate campaign structures, audience segmentation, and budget allocations.
• Monitor performance metrics and guide optimization strategies in collaboration with media specialists.

Analytics, Reporting & Optimization

• Analyze website/app performance metrics, campaign performance, and conversion funnels.
• Translate analytics data into actionable business insights and strategic recommendations.
• Build structured monthly and quarterly performance reports.
• Identify performance gaps and propose scalable growth solutions.
• Maintain dashboards for real-time performance visibility.

Innovation & Continuous Improvement

• Monitor emerging digital trends, AI tools, UX advancements, and MarTech solutions.
• Recommend platform enhancements, automation opportunities, and digital efficiencies.
• Drive innovation within digital processes and client solutions.