Brand Manager - LEAD NL ( M/F/H )

We are looking for an experienced Brand Manager - Lead NL who can translate an overarching brand strategy into impactful, locally relevant campaigns and activations for the Dutch market.

In this role, you will be responsible for developing and implementing long-term brand-building initiatives, working closely with Dutch market stakeholders and an international brand team. Your main focus will be on strengthening brand consideration, awareness and positive brand associations.

Your role:

As Brand Manager, you will lead campaigns and brand activations from strategy and creative development through implementation and evaluation. You will combine strategic thinking with hands-on execution and work closely with internal stakeholders and external agencies.

Key responsibilities:

• Develop and implement brand campaigns and activations for the Dutch market.
• Translate the overarching brand strategy into locally relevant plans and activities.
• Use customer insights, brand tracking, competitor research and market trends to optimise campaigns and brand performance.
• Identify brand challenges with internal stakeholders and translate these into clear and actionable plans.
• Lead creative development and production and manage relationships with creative, media and research agencies.
• Manage campaign budgets, KPIs, timelines and performance.
• Present recommendations to senior management and advise stakeholders on brand activation strategy.
• Work closely with Marketing, Communications, Commercial, Legal and other internal functions.
• Contribute to knowledge sharing and the further development of the brand strategy.