Senior Manager, Regional Marketing (CIS)

In a few sentences…

We are seeking a strategic and commercially minded Senior Manager – Regional Marketing to lead our marketing efforts across Russia and the CIS region. In this role, you will be responsible for developing and executing impactful marketing strategies that support client acquisition, improve onboarding, and drive regional growth.

This role requires a deep understanding of digital marketing, strong regional market knowledge, and the ability to work cross-functionally with a wide range of internal stakeholders. The ideal candidate will combine commercial acumen with creativity and data-driven decision making to optimize the end-to-end client journey.

Key Responsibilities:

Regional Strategy & Execution:

• Design and implement targeted marketing plans for the Russia and the CIS region, tailored to local customer needs and preferences, while aligning with global brand and product objectives, identifying new opportunities to drive revenue growth and increase market share across Russian-speaking countries.

Commercial Focus:

• Ensure marketing initiatives contribute directly to commercial goals, including lead generation, conversion, and revenue growth. Collaborate closely with Sales, Product, and Partnerships teams to align on business priorities.

Onboarding Funnel Optimization:

• Partner with product, design, and marketing ops to improve the client onboarding journey. Use data and user insights to identify friction points and optimize conversion paths.

Cross-Functional Collaboration:

• Act as the marketing lead for the region, working closely with internal teams across Product, Payments, Compliance, Sales, and Partnerships to ensure alignment and efficiency in go-to-market execution.

Regional Advocacy:

• Act as the internal champion for the Russia & CIS region, providing recommendations, and updates to leadership and internal teams. You’ll share market insights, campaign performance, and recommendations to improve relevance and growth in the region