Senior Manager, Social Media

We’re looking for a strategic, creative Social Media Senior Manager to lead our brand presence for multiple brands across social channels. This role will own the social strategy, content, community, and performance analytics to drive brand awareness, customer engagement, and measurable business outcomes. You’ll partner closely with Brand, CX, Creative, PR/Comms, and Growth Marketing to deliver best-in-class social experiences that build trust and advocacy.

Key Responsibilities

Strategy & Planning

• Develop a channel-specific social strategy aligned with brand objectives, audience needs, and commercial priorities.
• Build monthly/quarterly content calendars, campaign roadmaps, and platform plans (organic & paid).
• Define audience segmentation, content pillars, tone of voice, and channel purpose (e.g., LinkedIn for leadership, TikTok for reach, Instagram for community, etc.).

Content & Creative

• Lead ideation, copywriting, and production of high-impact social content (static, video, Stories/Reels, carousels, live).
• Brief and collaborate with designers, video editors, and creators; manage external agencies or freelancers as needed.
• Implement UGC/creator strategies and employee advocacy programmes where relevant.
• Ensure brand consistency and accessibility (subtitles, alt text) and optimise content per platform best practices.

Campaigns & Partnerships

• Plan and execute campaigns (product launches, tentpoles, seasonal moments, live events).
• Manage influencer/creator partnerships: identification, negotiation, briefing, compliance, and performance tracking.
• Coordinate with PR for reactive content, issues management, and real-time moments.

Measurement & Optimisation

• Define KPIs and measurement frameworks; deliver weekly/monthly reporting with insights and actions.
• Use A/B testing and data-driven optimisation to improve content performance and conversion.
• Maintain dashboards across platform analytics and BI tools; create clear narratives for leadership.