Senior Product Marketing Manager

We're looking for a Senior Product Marketing Manager to join our Consumer Services function, to lead the strategy behind some of our most important consumer-facing propositions.

You'll be responsible for understanding our customers better than anyone else, identifying where we can create the most value, and turning that insight into clear product positioning, compelling propositions and successful go-to-market plans. You'll partner closely with Product teams from the earliest stages of development, helping shape priorities, influence what gets built, and ensure every launch delivers meaningful customer and commercial impact.

This isn't a role focused solely on messaging and launches. Instead, you’ll be a strategic partner to Product, bringing together customer insight, market understanding and commercial thinking to guide decisions, define opportunities and drive adoption. You'll have the autonomy to own your area, make prioritisation calls, and influence teams across the business through clarity, evidence and customer truth.

What you will own:

Proposition & positioning leadership

• Own the definition of target customer segments, primary use cases, and value propositions for your product area
• Define and evolve the product’s differentiating attributes and ensure they strengthen the wider product and brand ecosystem
• Make clear recommendations on who to prioritise and who not to, based on customer value, strategic fit, and commercial impact
• Translate complex product capabilities into clear, benefit-led narratives that drive understanding, trust, and adoption

Go-to-market & adoption

• Lead go-to-market strategies for new products, features, and proposition changes, from early definition through launch and optimisation

Product Marketing Best Practice  

• Partner with Product, Marketing, Analytics and Research to deliver customer and commercial outcomes.
• Present recommendations with clarity, influence senior stakeholders and ensure consistent positioning across every touchpoint.
• Use AI and emerging technologies to accelerate customer insight, proposition development and go-to-market execution.