Head of Digital Marketing - Forex / FX Trading
Job Overview
We are seeking a Head of Digital Marketing to lead global, performance-driven digital marketing initiatives within a Forex / FX trading environment. This is a senior, data-centric role responsible for owning the end-to-end digital acquisition strategy, translating complex performance data into scalable growth, and driving high-quality lead generation across multiple regulated markets.
⚠️ This role is strictly intended for candidates with proven, hands-on experience in Forex / FX or online trading.
Responsibilities
Define and lead the global digital marketing strategy across paid search, paid social, programmatic, display, SEO, and retargeting
Plan, execute, and optimise campaigns across platforms including Google Ads, Bing, Meta, TikTok, LinkedIn, X, and programmatic networks
Build and scale a lead generation and client acquisition framework using segmentation, funnel optimisation, and performance analytics
Translate commercial and growth objectives into measurable digital strategies
Drive a data-first marketing culture, integrating digital analytics with business intelligence
Design, manage, and optimise multi-touch attribution models
Partner with IT and analytics teams to enhance reporting, dashboards, and decision-making tools
Lead global campaigns with a strong focus on ROI, lead quality, compliance, and scalability
Manage and challenge external media agencies to ensure performance and strategic alignment
Continuously improve results through testing of creatives, landing pages, audiences, and channel mix
Collaborate closely with Business Development, Product/IT, Compliance, Country Managers, and regional marketing teams
Requirements
Fluent English (C1+), written and spoken
Minimum 4 years of experience in digital or performance marketing
At least 2 years in a strategic, end-to-end paid media leadership role
Mandatory experience in Forex / FX trading or online financial trading environments
Proven track record of data-driven lead generation within regulated financial services
Advanced expertise in multi-channel attribution, funnel analytics, and media mix modelling
Strong hands-on knowledge of Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager
Experience working with data visualisation tools (e.g. Power BI or similar)
Demonstrated ability to manage large media budgets with clear ROI accountability
Highly analytical mindset with strong commercial awareness
Confident leader with excellent stakeholder management and communication skills
Benefits
Opportunity to lead global digital strategy in a fast-growing international organisation
High-impact senior role with ownership of performance and acquisition strategy
Professional, data-driven working environment
Structured support for continuous learning and development
Strong benefits framework supporting long-term engagement and well-being
DE&I
We value diversity, equity, and inclusion in our workplace. We encourage applications from talented individuals of all backgrounds, experiences, and identities. Your unique skills and perspectives will contribute to smarter decision-making and stronger outcomes for our stakeholders and clients. Bring your authentic self and be part of our journey.