Business Development Representative – Delegate Sales

The Role

The Delegate Sales Executive is responsible for driving delegate revenue across a portfolio of leading B2B conferences. This is a high‑volume, transactional sales role requiring excellent communication skills, resilience, and consistent execution. You will be responsible for generating new business, nurturing existing relationships, and accurately maintaining sales data to support forecasting and event performance. I addition gathering insights from customer conversations to inform value proposition refinements.

You will work closely with the Delegate Sales Manager and other internal stakeholders to maximise conversion, deliver excellent customer experience, and contribute to the commercial success of the global events portfolio.

Principle Accountabilities

As a Delegate Sales Executive, you will be accountable for delivery in the following areas.

Sales & Revenue Delivery

• Achieve and exceed individual delegate revenue sales targets across assigned events.
• Conduct high‑volume outbound calling, email outreach and LinkedIn prospecting.
• Manage a personal pipeline, ensuring timely follow‑up and strong conversion rates.
• Identify new business opportunities and engage lapsed or inactive customers.
• Build new prospect databases through outreach activities and nurture to drive conversion                               

Customer Engagement & Relationship Management

• Build rapport and consultative relationships with prospects and delegates.
• Understand customer needs and articulate the value of attending our events.
• Maintain professional communication across all touchpoints (phone, email, LinkedIn).

CRM, Data Quality & Process Discipline

• Ensure accurate and timely updates within Salesforce, including accurate pipeline reports, activity logs and contact details.
• Maintain data integrity to support forecasting and reporting.
• Follow best‑practice processes for call quality, follow-up cadence, and data-driven targeting.

Collaboration & Team Contribution

• Work closely with the Delegate Sales Manager to review performance metrics and improve sales effectiveness.
• Coordinate with marketing on lead quality, audience targeting and campaign performance.

• Share customer feedback and market sentiment with production and wider teams to inform any necessary changes/ improvements to the value proposition for each event