Sales Director, Events

This is a high-impact leadership role for a commercially ambitious sales leader ready to drive the next stage of growth for Fastmarkets Events. You will shape the commercial strategy for sponsorship, exhibitions and partnerships, lead a high-performing team, and play a direct role in growing flagship events and deepening strategic client relationships.

PRINCIPAL ACCOUNTABILITIES

Commercial Strategy and Revenue Growth

• Own the commercial strategy for sponsorship, exhibitions and partnerships across the events portfolio, with accountability for ambitious revenue growth.
• Lead key strategic accounts and flagship events, personally contributing to commercial performance.
• Build data-led sales plans that identify market opportunities and improve portfolio performance.
• Strengthen the sales proposition with modern, high-value partnership packages aligned to client needs.
• Partner closely with senior leaders on pricing, positioning, lead generation and new revenue opportunities.
• Help shape targets, improve processes and raise commercial performance across the events business.

Transformative Leadership

• Lead the evolution of the sales function to support growth, efficiency and stronger customer focus.
• Improve sales tools, processes and ways of working to increase effectiveness and pace.
• Work across marketing, editorial and product teams to create compelling, market-led propositions.

Sales Team Leadership

• Lead, coach and inspire a high-performing sales team.
• Set clear direction and high standards, linking individual performance to wider commercial goals.
• Build capability in consultative selling, account growth, pipeline discipline and market insight.
• Create an inclusive, accountable culture where strong performance is recognised and developed.

Market Intelligence and Relationship Management

• Develop deep market insight and use it to shape the commercial approach.
• Build senior-level relationships with sponsors, exhibitors, industry bodies and commercial partners.
• Identify partnership and channel opportunities that expand reach in priority markets.

Performance and Revenue Management

• Set and manage revenue targets with strong visibility of pipeline health, forecasting and team performance.
• Drive new business while protecting and expanding existing revenue through disciplined account planning.
• Identify risks or underperformance early and respond with clear mitigation plans.
• Represent the sales function confidently in leadership discussions and forecast reviews.

Operational Excellence

• Embed a consistent, customer-focused sales approach that drives strong results.
• Maintain strong CRM discipline, package governance and effective handovers to delivery teams.
• Provide clear, insight-led reporting on performance, progress and risk.

Strategic Contribution

• Act as a credible change leader, helping the business adapt and grow.
• Shape a clear sales strategy aligned to wider business priorities.
• Contribute to pricing decisions and wider Fastmarkets initiatives.