Growth Marketing Manager

We are looking for a data-driven and performance-oriented Growth Marketing Manager to lead and optimise our paid search strategy across Google Ads, Bing Ads, LinkedIn and other relevant platforms. This role is central to driving measurable growth, delivering ROI, and supporting the customer acquisition and retention goals of the business.

PRINCIPLE ACCOUNTABILITIES

• Develop and execute growth marketing strategies that drive pipeline, revenue growth, customer acquisition, and demand generation across Fastmarkets' key markets and products.
• Own the planning, execution, and optimisation of multi-channel marketing programmes across Google Ads, Microsoft Ads (Bing), LinkedIn, content syndication partners, account-based marketing, retargeting, email nurture programmes, and emerging growth channels.
• Manage the growth marketing technology stack, including platforms such as DreamData, GA4, Google Tag Manager, Marketo, LinkedIn Campaign Manager, Google Ads, Microsoft Ads, Power BI, and CRM systems, ensuring effective campaign execution, measurement, attribution, and optimisation.
• Manage marketing investment, budget allocation, forecasting, and performance measurement to maximise ROI, pipeline contribution, and revenue impact.
• Define audience targeting, segmentation, and go-to-market activation strategies in partnership with Product Marketing, Demand Generation, Content, Sales, and Marketing Operations teams.
• Lead the continuous optimisation of campaigns, landing pages, messaging, targeting, and conversion journeys to improve lead quality, conversion rates, and commercial outcomes.
• Build and maintain reporting frameworks and performance dashboards, providing actionable insights on campaign effectiveness, attribution, pipeline generation, and revenue contribution, whilst working closely with Marketing Operations and Analytics teams to ensure accurate tracking, attribution, lead management, and full-funnel measurement.
• Manage relationships with external agencies, media partners, technology vendors, and content syndication providers, ensuring strong performance, commercial accountability, lead quality, and alignment to business objectives.
• Identify and evaluate new growth opportunities through market research, audience insights, competitor analysis, search intelligence, intent data, and emerging marketing technologies.
• Act as the subject matter expert for growth marketing channels, advising stakeholders on channel strategy, campaign planning, audience engagement, marketing technology, and performance optimisation.
• Be a true partner for the Campaigns and Product Marketing teams, collaborating on how to maximise the effectiveness of campaigns utilising paid strategies, taking briefs on audiences, key markets and personas and providing guidance and advice on performance optimisation to achieve campaign goals.
• Support annual planning, quarterly business reviews, and marketing strategy development through data-driven recommendations and performance insights.