Social Media & Creator Specialist

POSITION SUMMARY

Feeding San Diego seeks a creative, strategic social media storyteller to grow and engage audiences across Instagram, LinkedIn, TikTok, and more. This role develops and manages social media strategies, creates compelling content, analyzes performance, and fosters online communities. You’ll collaborate with stakeholders to share impactful stories through video, photo, graphics, and trends, while partnering with creators to boost awareness and fundraising. Ideal candidates have strong social media expertise, a knack for storytelling, and a passion for connecting people to our mission.

The ideal candidate has experience in social media strategy and content creation, is collaborative and creative, and excels at building relationships both online and offline. They understand how to set the right tone, believe in the power of digital fundraising, and create content that inspires engagement with Feeding San Diego’s mission.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Social Media Strategy & Planning

• Develop and refine social media content strategy for each platform, ensuring engaging, educational, and trend-forward content aligned with organizational goals.
• Manage content calendar and performance reporting on Sprout Social; set KPIs, track analytics, and adjust strategies across Instagram, TikTok, LinkedIn, Facebook, and YouTube.
• Monitor trends and emerging platforms to source ideas, create timely content, and identify opportunities for Feeding San Diego to participate in relevant conversations.
• Collaborate cross-departmentally to align content with organizational needs and contribute creative concepts during weekly brainstorms.

Social Media Content Creation

• Create and publish mission-driven content across social channels, including video, photography, and captions that maintain brand voice.
• Capture high-quality visuals at events and in dynamic environments using both mobile and professional cameras; act as on-camera talent when needed.
• Develop authentic, people-first stories by collaborating with program participants, donors, volunteers, and partners to engage diverse audiences.
• Build trust and represent the brand while navigating “Get Help” and “Give Help” narratives to connect with both supporters and community members.

Social Media Management

• Lead day-to-day implementation and management of social media for all Feeding San Diego accounts
• Conduct daily community management sweeps to engage with followers across platforms, serve as the organization’s voice, and build relationships with creators and partners through social media
• Respond to DMs, comments, and tagged content in a timely, thoughtful, and on-brand voice
• Work cross departmentally to answer questions and address amplified concerns and feedback, protecting brand reputation

Creator Marketing

• Identify, vet, and establish relationships with influencers across various platforms
• Assist in developing creative briefs for talent, ensuring they are in line with established strategy
• Brief creators with clear concepts and performance expectations.
• Maintain a current database of creator partners

Collaboration

• Engage directly with diverse stakeholders including program participants, volunteers, food donors, and distribution partners while representing Feeding San Diego.
• Show compassion and build trust to authentically capture and share stories that reflect the organization’s impact.
• Collaborate with the Marketing & Communications team and align content with Feeding America best practices.
• Promote and uphold Feeding San Diego’s values in all interactions and content creation.

INTERACTION

The position will interact closely with FSD employees, visitors, neighbors, volunteers, donors, and partner representatives. This position will also interact with all staff at Feeding San Diego.