Senior SEO Specialist

Ferryscanner is an online search and booking engine that helps people find affordable ferry tickets to exciting destinations around the world. Since 2018, we have been simplifying the ferry booking process by offering ferry tickets for more than 900 destinations across the globe in 25 languages. Our company culture is based on five core values: Ownership, Trust & Respect, Constant Improvement, Customer Obsession, and Being Bold. The Ferryscanner team is made up of people who love travel, thrive in fast-paced environments, and continuously seek practical and innovative solutions.

At Ferryscanner, SEO plays a critical role in how travelers discover our platform, explore destinations, and plan their journeys. We are looking for a Senior SEO Specialist to drive organic growth by combining technical SEO expertise, content strategy, and a deep understanding of user intent.

As Senior SEO Specialist, you will define and execute Ferryscanner’s SEO strategy across technical SEO, content, and organic growth initiatives. You will play a key role in how travelers discover Ferryscanner across both traditional search engines and emerging AI-driven discovery surfaces. Your work will directly impact organic acquisition, user experience, and business growth.

Responsibilities

• Define and execute Ferryscanner’s SEO strategy to drive sustainable organic growth

• Own keyword strategy, search intent analysis, and content opportunity identification across Ferryscanner's key markets

• Lead technical SEO initiatives, including crawling, indexing, site architecture, redirects, and performance optimization

• Collaborate closely with Content team to ensure content is optimized for search visibility and aligned with SEO best practices

• Lead SEO initiatives across both traditional search engines and emerging AI-driven discovery channels, ensuring that Ferryscanner content remains visible, authoritative, and competitive

• Monitor and analyze website performance using tools such as Google Search Console, GA4, Ahrefs, and similar platforms

• Identify growth opportunities through competitor analysis, content gaps, and SERP trends

• Partner closely with Product and Frontend teams to embed SEO best practices into product development, site architecture, and user journeys

• Track, measure, and report on SEO performance and key organic growth metrics

• Stay up to date with industry trends, search engine algorithm updates, and evolving SEO best practices