Head of Growth Marketing / Demand Generation (AUS)
Job Overview
🇦🇺 Heads up! This role is based in-person at our office in sunny Brisbane, Australia. 🇦🇺
––––––––––––––––––––
🌎 About Askable
Hey, we’re Askable - the world’s most loved user research platform. Loved by whom you ask? Woolies, Qantas, Canva, BUPA, CommBank, NAB, Telstra, BBC, Mastercard and hundreds more. Not bad right?
Askable began in 2017 as an idea scribbled on a sticky note, born out of frustration with the clunky, outdated research processes we’d experienced firsthand. So, we set out to build a new way—one that makes quality research accessible to everyone, from Fortune 500s to startups hungry for insights.
By providing seamless access to high-quality participants and Certified Askable Researchers, we enable teams to scale research on demand, deliver insights faster, and, ultimately, build things that matter.
To amplify our reach, we’re looking for our first Growth / Demand Generation Lead to bring fresh ideas, passion, and strategic direction to growing our business.
Are you ready to be a key part of this journey? Read on.
––––––––––––––––––––
🦄 Our culture
Our culture drives everything we do. We live it, breathe it, and work every day to make Askable a place where people can thrive.
We believe work should be fulfilling, exciting, and meaningful. Here, you’re not just part of a team. You’re part of a community that cares about what they’re building and how they’re building it.
In fact, we take culture so seriously that we wrote a book on it. Our Culture Book guides what we stand for, how we work, and the values that unite us—because nothing beats winning with a team you genuinely love working with. (Ask for a copy!)
——————————
💡 About the role
We're looking for a Head of Growth Marketing / Demand Generation to own and scale our global demand generation engine.
This is a high-impact, hands-on role. You'll be responsible for driving qualified pipeline through digital channels, with a focus on LinkedIn, Google, and Answer Engine Optimisation (AEO). You'll build the systems, run the campaigns, and obsess over the metrics that tie marketing spend to revenue.
You'll be the first dedicated growth marketing hire, which means you'll shape how we do this from the ground up. You won't have a team to manage on day one, but you'll have access to contractors, agencies, and AI tools to scale your output. If you're the kind of marketer who moves fast, thinks in experiments, and gets energy from seeing pipeline numbers climb, this is your role.
We sell to enterprise buyers with longer sales cycles and higher ACVs. You'll need to understand how demand gen works in that context.
——————————
🛠 What you’ll do
Own global demand generation strategy and execution, with full accountability for pipeline contribution
Plan, launch, and optimise campaigns across LinkedIn, Google Ads, and other paid channels
Build and execute our AEO strategy to capture AI-driven search traffic as buyer behaviour shifts
Develop demand creation programs (dark social, thought leadership, content distribution) alongside demand capture
Analyse performance across the funnel using HubSpot, GA4, and attribution tools, and translate data into clear recommendations
Optimise for ROI and pipeline efficiency, not vanity metrics
Work closely with sales to ensure leads convert and feedback loops are tight
Build repeatable systems and processes that scale globally
Leverage AI tools and work with contractors or agencies to extend your capacity
Partner with the broader marketing team on messaging, content, and customer insights
——————————
🦉 Skills and experience you’ll bring
5+ years in B2B SaaS demand generation, with experience in enterprise or high-ACV sales cycles
Hands-on expertise running paid campaigns on LinkedIn and Google Ads, including budget management, audience targeting, and optimisation
Understanding of AEO and how AI-powered search is changing demand capture (or strong curiosity and willingness to figure it out)
Strong analytical skills: you're comfortable in HubSpot, GA4, and spreadsheets, and you make decisions based on data
Experience tying marketing activity to pipeline and revenue, not just leads
Ability to work autonomously, manage your own priorities, and move fast without waiting for permission
Comfort working with contractors, agencies, and AI tools to scale output
Excellent communication skills and ability to collaborate with sales and marketing teams across time zones
Bonus points:
Experience with dark social, community-led growth, or thought leadership programs
Familiarity with ABM strategies for enterprise accounts
Background in research, product, or UX-adjacent industries
——————————
🚀 The mindset you’ll need
Winning with your team: You’ll be proud of the individual work you do, but find winning as team ultimately more fulfilling. This includes having the emotional maturity to give and receive constructive feedback to better the team as a whole.
Independence and curiosity: You won’t find cabinets full of step by step instructions at Askable. You’ll need to think on your feet, manage your own workflow, problem-solve roadblocks, proactively ask questions, and take responsibility for the goals you set.
Growth focussed: You’ll enjoy the idea of a stretch goal and always be looking for opportunities to improve yourself, your team, and the business.
Quick to learn: You’ll bring an ability to quickly learn and understand our product solutions and features, and keep up to date as our offerings evolve.
——————————
🙌 Perks and benefits
Your excitement about the role itself is what matters most to us. Perks are just the icing on the cake—but let us share a few to whet your appetite. 🍰
Competitive salary
Relocation package available for the right candidate
Opportunities for international travel to our US and UK offices
Askable Days: a bonus paid day off every month (giving you a total of 7 weeks annual leave! 🥳)
A half-decent, mostly healthy, and always delicious lunch, every day
Free public transport to get you to and from the office
And more!... We'll be happy to chat about all our other perks during the interview process.
——————————
☝️ Before you go...
Research shows many people (especially women and minority groups) hesitate to apply unless they meet every single requirement. At Askable, we’re committed to building diverse teams with unique perspectives. If you’re excited about this role but your experience doesn’t align perfectly, we’d still love to hear from you.