AVP- Co-Brands- Credit Cards

Generic Accountability

Core Responsibilities

Customer engagement:

• Increase card spending and make FAB the primary bank of choice.
• Increase product holding and promote digital adoption.
• Drive member satisfaction, improved customer retention, and NPS.
• Drive program awareness and redemptions through seasonal offers and campaigns.

• Establish best in market presence through ongoing marketing calendar driving acquisition and brand awareness.

Program management:

• Lead the strategic roadmap for FAB Rewards enterprise-wide program, cashback, co-brand loyalty propositions.
• Manage the program parameters and business rules including, points accumulation logic, accrual rules and partner redemption rates for each customer segment.
• Monitor program CVP and drive revenue and cost save initiatives contributing to product P&Ls.
• Engage with digital to offer state of the art user interface with enhancements to the customer experience.
• Manage vendor interactions and relationship for technical stack delivery, commitment to contractual obligations, invoicing and payments, SLAS and ongoing developments to the program.
• Manage the channels member experience, lifecycle communication, digital messaging, and user redemption journeys on FAB Mobile and Internet Banking.
• Engage with Magnati to ensure seamless redemption at FAB POS network and establish synergies of leveraging FAB's position as an acquirer.
• Deliver on Elite strategy and brand to build a unique Rewards experience.
• Collaborate with IT and Operations to ensure day to day operations and functioning of the platform.

Specific Accountability

• Revenue growth from Redeemers Vs non- Redeemers.
• Increased product holding.
• Uplift in credit and debit card spending.
• Increased digital channel interactions through remittances and standing instructions.
• Increased app downloads and mobile active database.
• Increased customer satisfaction from the program.