Field Marketing Manager, Americas - Education

The Opportunity

This role is for a hands-on marketer who can think strategically and execute flawlessly. You will build digital campaigns that generate pipeline and orchestrate events that deepen client engagement. You will partner closely with sales and cross-functional teams to deliver demand programs that generate leads, accelerate pipeline, and strengthen client relationships.

What You Will Do
Demand Generation

• Design and execute integrated multi-channel campaigns across digital, ABM, content syndication, paid media, email, and social
• Partnering with RevOps optimize lead flow, nurture programs, and scoring models to drive high-quality opportunities
• Partner with Sales and RevOps to track pipeline impact, velocity, and ROI
• Continuously test and refine campaigns for improved performance

Field Marketing & Events

• Plan and deliver client-facing events, executive dinners, roundtables, and industry conferences that generate leads and accelerate deals
• Own regional field marketing strategy in partnership with sales leadership
• Leverage events for account engagement, cross-sell, and upsell opportunities
• Measure event ROI with clear metrics tied to pipeline influence

Collaboration

• Work with Product Marketing on messaging and content tailored to campaigns and events
• Align closely with Sales on account targeting, follow-up, and pipeline acceleration
• Manage budgets and ensure efficient use of resources across programs
• Key Success Metrics
• Marketing-sourced pipeline & ARR growth
• ROI from campaigns and events
• Lead conversion rates through the funnel
• Event attendance and target account engagement
• Impact on sales velocity and deal progression