Paid Search Campaign Manager ( Remote )

Responsibilities: 

Performance 

• Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others. 

• Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required. 

• Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies. 

• Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth. 

• Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities. 

• Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team. 

• Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance. 

• Generate innovative ideas to challenge and reshape existing best practices. 

• Stay up to date with search engine updates and PPC industry trends. 

• Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories. 

• Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals. 

Capability: 

• Lead key category accounts with full ownership  

• Strategically scale performance marketing initiatives  

• Full responsibility for growing own verticals  

• Initiating and owning high impact projects across owned categories  

• Deliver clear, data-driven insights and recommendations  

• Experiment with and refine new campaign techniques 

• Leading by example where appropriate. 

• Determining the mix between short-term commercial BAU and long-term capability development (e.g., roadmap/testing) 

Professional Competencies: 

• Passion for Search and digital marketing. 

• Highly motivated individual with a proven track record for exceeding expectations. 

• Outstanding ability to think creatively and identify and resolve problems 

• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere 

• High levels of autonomy and self-motivation 

• Excellent analytical, organizational, project management, and time management skills 

• Deep expertise in Google Ads  

• Proven track record of strategic growth and optimizations  

• High-quality client communication and storytelling  

• Cross-functional collaboration skills  

• Fail Fast or double down approach 

Requirements: 

• Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads. 

• In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies. 

• Experience managing large-scale PPC accounts. 

• Strong analytical skills and proficiency in data analysis tools. 

• Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools. 

• Experience using external competitive research tools such as SEMrush, Adthena, or similar. 

• Highly motivated with a proven track record of exceeding expectations. 

• Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally. 

• Enjoys working in a collaborative team environment and supporting the business in achieving goals. 

• Proficient in Excel. 

• Bachelor’s Degree is required. 

Perks:

• Day off on the 3rd Friday of every month (one long weekend each month)
• Monthly Wellness Reimbursement Program to promote health well-being
• Monthly Office Commutation Reimbursement Program
• Paid paternity and maternity leaves