Senior SEM Specialist

Responsibilities:

• Ensure campaigns deliver positive ROI to achieve desired results.
• Manage multiple accounts, this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines.
• Maintain and monitor keyword bids, audience targeting, account daily and monthly budgets, impression share, quality score and other important account metrics on existing and new categories.
• Manage the creation of large keyword lists
• Implement creative copy suggestions
• Define campaign budgets, algin campaign goals and ensure search campaigns meet best practice principles.
• Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals.
• Keep up to date with search engine and PPC industry trends and developments.
• Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations.
• Collaborate with other stakeholders in the business (SEO, Social, Native, Data) to achieve desired goals.
• Welcome new starters to the team, mentor junior team members through training, regular meetings and feedback.
• Passion for Search and digital marketing.
• A detailed knowledge of PPC best approaches, principles and standards.
• A good understanding of how PPC fits in to the wider area of digital marketing
• Proven ability to achieve targets and results and make a tangible impact on ROI and revenues.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Proven experience in training or mentoring junior staff

Professional Skills & Qualifications

• Proven 5+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.
• Proficiency in MS Excel and data manipulation.
• Google/Bing ads certification, a plus
• Strong analytical skills
• Ability to think creatively
• Excellent attention to detail
• Strong relationship building skills
• Ability to think strategically and develop innovative paid search strategies
• Ability to present information effectively to a range of audiences
• Proficiency in managing moderate to large scale paid search accounts.
• Skills in campaign performance analysis and digital traffic metrics
• Experience using an automated bidding platform such as Search Ads 360, Kenshoo, Marin, a plus.
• Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console.
• Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).

Perks:

• Day off on the 3rd Friday of every month (one long weekend each month)
• Monthly Wellness Reimbursement Program to promote health well-being
• Monthly Office Commutation Reimbursement Program
• Paid paternity and maternity leaves
• Group Medical Insurance